Serbia’s possible entrance into the EU will be a key driver of ICT growth, facilitating increased trade between European markets. Over the next years, the process of EU convergence, which still has far to go, will drive spending on IT projects. Funds such as the EU Cohesion fund are already providing funding for IT projects related to modernization initiatives in both public and business segments. As the government remains the major investor in ICT in Serbia

The combined government sector also remains the largest spender on IT products and services, unsurprising bearing in mind that the state still owns a wide range of companies across sectors like transport, telecoms, oil and gas, and insurance. Despite all the difficulties, the ICT sector in Serbia is one of the best sectors of the Serbian economy, especially since a large part of it is focused on exports. The ICT sector in Serbia has annual revenues of around 2,54 B Euros

Why working with Serbian IT companies

IT companies from Serbia are relatively new to the market and rely on the already existing infrastructure when providing web & software services and solutions to the local and international markets. Based on a report of Belgian company ”Wallonia”, Serbian IT companies managed to implement the newest IT standards and are specialized in the subsector of software development more than the web, and cloud computing. 

The choice is based on local market demand, as 45% of products and services provided by Serbian IT companies are sold to the government and implemented in the local public sector, which is supposed to increase the digitalization rate of the country overall. Nonetheless, some other 55% of IT services are designed for regional export and are considered a part of the regional IT backbone in the western Balkans. 

What to pay attention to when working with Serbian IT companies

It is important to know that most Serbian IT companies were at the startup phase in 2013, and this makes them new and probably inexperienced in providing competitive services on the global IT market. However, working with Serbian IT companies may be an interesting experience after all. 

How reliable are Serbian IT companies

Serbian IT companies are at an early stage of creating their reputation on the global market. Since not so many IT companies located in  Serbia managed to highlight their performance, it is challenging to relate to how reliable they are.  But taking into account that in the XXI century all companies have a chance to create a name for themselves, most probably Serbian IT companies will manage to break the ice, and why not - make out of their country an important regional IT hub. 

How well does the Serbian IT industry relate to the neighboring countries?

On the regional background, the Serbian IT industry is neither a shiny country nor an underdeveloped IT environment. But is one of the promising destinations for international clients and foreign companies ready to invest or work with Serbian IT companies and bring the entire region closer to what the Western-European IT industry is. 

Have you ever noticed how some websites and apps just feel easier to use than others? That's because of the UX/UI design - basically, the people who make sure everything looks good and is easy to navigate.

UX/UI design services are closely connected, but they are not the same. They are actually about different parts of the design and to be effective they must work together.

• UI (user interface) design concentrates on visual elements. It is all about how things look and work on a product, like colors, fonts, and buttons.

• UX (user experience) refers to the overall experience a person has with a product  – how easy it is to use the product, how it makes the user feel, and whether it is possible to easily get what is needed from it.

According to research conducted by Forrester, a well-designed user interface (UI) can increase a website's conversion rate by 200%, whereas a better user experience (UX) design could raise it by up to 400%.

In this connection, the importance of UX/UI Design cannot be overstated. Nowadays users have high expectations for the products they use, if a product is not easy to use or enjoyable, users will quickly abandon it. 

UX/UI design can help:

• Enhance user satisfaction

• Reduce bounce rates

• Lead to higher customer retention and revenue

UX Design has also an important role in Inclusive Government Design, which makes government services accessible and user-friendly for diverse and marginalized communities.  

But how do choose the right UX/UI Company? 

1. Review the company's portfolio and make sure they have experience in your industry

2. Look for companies that understand your target audience to meet their needs.

3. Inquire about their design process: research, wireframing, prototyping, and testing.

4. Choose a company that maintains transparent and open communication and keeps you involved throughout the design process.

5. Read client reviews to check their reputation and client satisfaction.

6. A good design company should be up-to-date with the latest design trends and technologies.

Taking into consideration all these tips you will manage to select the right UX/UI Design Company that will help to achieve your goals. 

There are over 8766 UX/UI Design companies on the TechBehemoths platform. Check their profiles, their strong portfolios, and previous clients' reviews before you make a decision. With the help of smart filters, you can easily find suitable partners to deliver exceptional digital experiences. Alternatively, you can submit your project, and this way we will find the best match on your behalf.

 Moreover, if you are interested to know UI and UX Design challenges, discover a few bad UX Design examples and find out how to fix them, we invite you to our blog.