Have you ever noticed how some websites and apps just feel easier to use than others? That's because of the UX/UI design - basically, the people who make sure everything looks good and is easy to navigate.

UX/UI design services are closely connected, but they are not the same. They are actually about different parts of the design and to be effective they must work together.

• UI (user interface) design concentrates on visual elements. It is all about how things look and work on a product, like colors, fonts, and buttons.

• UX (user experience) refers to the overall experience a person has with a product  – how easy it is to use the product, how it makes the user feel, and whether it is possible to easily get what is needed from it.

According to research conducted by Forrester, a well-designed user interface (UI) can increase a website's conversion rate by 200%, whereas a better user experience (UX) design could raise it by up to 400%.

In this connection, the importance of UX/UI Design cannot be overstated. Nowadays users have high expectations for the products they use, if a product is not easy to use or enjoyable, users will quickly abandon it. 

UX/UI design can help:

• Enhance user satisfaction

• Reduce bounce rates

• Lead to higher customer retention and revenue

UX Design has also an important role in Inclusive Government Design, which makes government services accessible and user-friendly for diverse and marginalized communities.  

But how do choose the right UX/UI Company? 

1. Review the company's portfolio and make sure they have experience in your industry

2. Look for companies that understand your target audience to meet their needs.

3. Inquire about their design process: research, wireframing, prototyping, and testing.

4. Choose a company that maintains transparent and open communication and keeps you involved throughout the design process.

5. Read client reviews to check their reputation and client satisfaction.

6. A good design company should be up-to-date with the latest design trends and technologies.

Taking into consideration all these tips you will manage to select the right UX/UI Design Company that will help to achieve your goals. 

There are over 13,800 UX/UI Design companies on TechBehemoths platform. Check their profiles, their strong portfolios, and previous clients' reviews before you make a decision. With the help of smart filters, you can easily find suitable partners to deliver exceptional digital experiences. Alternatively, you can submit your project, and the system will find the best match on your behalf.

UI/UX design in the AI era

As AI tools evolve and become more capable of prototyping and designing layouts, the human/emotional aspect will become even more important. AI can't experience and tell and illustrate personal stories, while UI/UX designers can. This human/personal touch will become a valuable part of UI/UX work.

You can interact with the web in multiple ways: using text, voice, images, videos, VR, etc. All these require user interfaces adapted to different needs and scenarios. Professional design agencies should be able to deliver interfaces and UX for multiple interaction modes and devices like smartphones, VR headsets, smart glasses, etc.

The importance of UI/UX for your leads/sales

Lots of websites lose their visitors without a single click. Poor UX design is almost always the reason, and most business owners don't even know where the problem is.

On average, websites convert only 2–3% of visitors. This means the majority of visitors land on a site, browse for a few seconds, and leave without taking any action. Business owners express this as one of their most common frustrations.

How to solve this problem?

The answer is simple: make it easy for visitors to take desired actions on your website, such as viewing a product page or service, completing a purchase, or downloading a resource.

Your website should communicate effectively, guide users, and convince them to take a specific action.

Why your website doesn't convert

There might be multiple reasons, but here are the most common ones + some tips on how to improve your UX to convert visits into leads/conversions. 

1. The first seconds count

How to fix? Start with a clear value proposition that shows the benefits and answers these three questions right away.

2. No call to actions (CTAs)

How to fix? Your service/product and other important pages should have one primary CTA, and it should be: specific, prominent, smooth/short. Example: Get a free quote.

3. Poor mobile UI/UX

How to fix? Focus on mobile-first UX design, which means designing the mobile experience first and then adapting it for the desktop experience.

4. No social proof

How to fix? Place trust signals throughout the conversion path: client testimonials, reviews, awards, certifications, team photos, etc.

5. Complex navigation/structure

How to fix? Simplify your navigation and content structure by limiting menu items, using plain language, making contact options visible and accessible from everywhere, using proper visual hierarchy.

6. Slow loading time

How to fix? Optimize your web pages for speed, especially for mobile devices. Use modern image formats like webp, compress images, use reliable/fast hosting, minify JavaScript/CSS, don't usee too many 3rd party services.

7. Too long forms

How to fix? Use the minimum required number of input fields: name, email, and one open field. Don;t overwhelm users withh too many questions and options.