Explore Top SEO Companies in Bulgaria
Lion Creative founds its bases in the field of commercial promotion and Marketing. Over time it became a point of reference for those who need to appr...
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Timag TEAM is providing web design and development services to a wide range of small and large companies both locally and internationally. We are trul...
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Cryptoken Media is a Full-Service Marketing Agency specialized in STO, ICO, Blockchain and Crypto projects. We don’t just get you clicks, we bring you...
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Website development and maintenance of websites and online stores, SEO optimization, Advertising on sites, Facebook and Google
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Heat design creates professional and creative online solutions – web design and programming, interactive marketing, internet advertising, strategy pla...
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We, at Dantek OOD, pride ourselves on our comprehensive experience in online marketing. We believe that the formula towards success is to constantly b...
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Webfactory Bulgaria is a Dutch-Bulgarian web design and web development agency located in the heart of Sofia. Since 1998, we build websites that Sell,...
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Digital growth agency specialized in ROAS-driven PPC through Google, Microsoft & Amazon Ads. We help companies make more money through intelligent...
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BRIDGING THE GAP BETWEEN YOUR IDEAS AND EXECUTION
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PageRules is a marketing agency that has been operating its business in the Bulgarian and foreign markets for 8 years. Our main area of development...
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We are NextWebVision, a young and solid team specialized in the areas of graphic design and web design . We are based in Varna, but we also work with...
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Artanta.com is a fresh idea business development, sales, and marketing consultancy, and execution agency, providing locally and internationally busine...
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Website development and maintenance of websites and online stores, SEO optimization, Advertising on sites, Facebook and Google
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Web design and SEO company located in Sofia, Bulgaria. Experts in copywriting and link building services for Bulgarian and English language web sites....
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Dreamtech Full-Service Digital Angecy
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Cloxy provides search engine optimization services. Professional SEO consulting and Link Building. Providing brand signals to your project. Build SEO...
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Abstarc Web Development & Marketing Agency
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SEO Agency Serpact is a tightly profiled company in SEO Optimization, On-Page SEO, Off-Page SEO, Technical Optimization, Consulting and Content Market...
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We are the first digital online reputation management agency. Since 2007, we have successfully completed over 340 digital marketing projects. We can p...
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SEO оптимизация на сайт и онлайн магазин.
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Strategic SEO and PPC
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The ICT Industry in Bulgaria: General Profile
Bulgaria has been long recognized for having a strong tech industry and during the past few years has become one of the top software development hubs. Its geographical proximity to Western Europe and cultural similarities with US and Western European countries, the availability of technically diverse highly-skilled and multi-lingual talent, the affordable labor cost, and favorable taxation are among the main advantages of the country.
With heavy traditions in IT and mathematics that could be traced back to the communist times, Bulgarians have the strong technical knowledge and are one of the best performing developers worldwide as stated in HakerRank’s research. They rank 12th in the overall chart and occupy top positions in major technologies such as Java (#2) and Python (#3).
Why you should work with a Bulgarian IT company?
Among the multi-national organizations that have already discovered the advantages of the country and built their operational and development centers in Bulgaria are companies like HP, SAP, Microsoft, VMware, and others. Currently, the IT sector in Bulgaria consists of more than 65,000 full-time employees (excluding freelancing professionals) according to the National Social Security Institute (NSSI).
Another reason for choosing a Bulgarian IT company compared to other countries in Europe is because of one of the best price/quality ratios on the market. Bulgaria is known for its competitive labor costs compared to other EU countries, which translates into more affordable rates for IT services such as software development. The local IT companies have access to a talented pool of professionals with strong technical skills, problem-solving abilities, and proficiency in English. Also, they have a reputation for being adaptable and versatile, allowing them to work effectively on a wide range of projects and technologies.
As a result of the well-functioning education system and the rising popularity of privet educational organizations, this number is continuously increasing, making Bulgaria’s system very well suited to match the IT business needs.
At the same time, what makes Bulgaria attractive from an ICT perspective are the skilled workforce, EU membership, competitive labor costs, low corporate taxes, and a growing startup ecosystem.
What to pay attention to when working with a Bulgarian IT company?
Even though Bulgaria has a developing IT infrastructure, there are several indicators that make potential clients give second thoughts when working with Bulgarian IT companies. Among them are high piracy rates, lack of cybersecurity infrastructure, and lower-than-average service quality compared to Western-European countries.
At the same time, the other two main topics you should be aware of are talent retention and choosing the right vendor.
Talent retention can be a challenge for the Bulgarian IT industry, with skilled professionals sometimes attracted to opportunities in other European countries. To mitigate this risk, ensure that the local IT company you work with has a strong team and a track record of maintaining a stable workforce. There are many local IT companies offering their services. It is crucial to perform thorough research and due diligence when selecting a vendor, considering factors such as experience, expertise, client testimonials, and portfolio of work.
How reliable are Bulgarian IT companies
The country has built a reputation as an attractive IT destination for developing software, establishing near-shore centers, and outsourcing business processes. With its strategic location and the steady growth of its economic and demographic indicators, the country has turned into a preferred development destination.
How Bulgarian IT industry relates to the neighboring countries
Having Romania and Greece as the main regional competitors, Bulgaria’s IT industry is positioned somewhere in between of those two countries in international rankings. While Romania probably has more capacities in developing web and software solutions for the foreign market due to a long-term investment in IT education and different business model, Bulgaria ranks better than Greece in some IT branches, such as BPO and Java programming.
Also, the IT industry in Bulgaria has experienced significant growth over the past decade. An interesting fact is that the industry has exceeded the Country’s GDP Levels from 25 years ago. Compared to neighboring countries such as Romania, Serbia, and North Macedonia, the Bulgarian IT industry performs competitively. Bulgaria's competitive labor costs, skilled workforce, and supportive business environment make it an attractive alternative for clients and investors seeking opportunities in the region.
The Bulgarian Business Environment from an ICT Perspective
Deyan Denchev, the founder of Bulgarian Lexis Solutions appreciates the national business environment as being dynamic and rapidly growing especially since the country joined the European Union in 2007. On this basis, Bulgaria is becoming a regional hub for technology startups and outsourcing services. The local ICT industry is driven by a strong pool of software developers, engineers, and digital professionals, and the country is home to a growing number of technology parks and incubators that nurture startups and innovative companies.
At the same time, the business climate for opening a new IT company as a local entrepreneur in Bulgaria is generally favorable. There are multiple local investment companies like LaunchHub, Eleven, and Sofia Angels Ventures you can easily reach directly or through the local accelerating programs and network events.
SAP, SiteGround & Others Dominate the Bulgarian ICT Stage
At the same time, there are several prominent IT companies operating in Bulgaria, both local and international, that have made a significant impact on the country's IT landscape like:
- Telerik (Acquired by Progress in 2014) - a leading provider of application development tools and services for web, mobile, and desktop platforms -
- VMWare - a global leader in virtualization and cloud infrastructure solutions - SAP - a market leader in enterprise application software
- SiteGround - a leading web-hosting company with a headquarter in Bulgaria
The Bulgarian Government Programs Supporting the ICT Development
Governmental institutions in Bulgaria encourage the development of the IT sector through a variety of policies, initiatives, and support measures like investment in infrastructure - The Bulgarian government invests in digital infrastructure development to improve internet connectivity and create a more conducive environment for IT businesses. This includes initiatives to expand broadband access, enhance data center capacities, and promote the development of smart city solutions.
Also, the creation of Tech Park Sofia and INSAIT - Institute for Computer Science, Artificial Intelligence, and Technology are two great examples of governmental support of the IT sector. Another way of encouraging the IT sector is through access to EU funds and the creation of a more business-friendly regulatory environment for IT companies.
Sofia & Plovdiv - The Leading Tech Bulgarian Urbs
The two best cities in Bulgaria for establishing an IT business are Sofia and Plovdiv. Both cities have unique advantages that make them attractive locations for IT companies and entrepreneurs. As the capital and largest city of Bulgaria, Sofia is the country's primary economic and business hub. It offers several advantages for IT businesses like a skilled workforce, startup ecosystem, international presence, and connectivity. Plovdiv, the second-largest city in Bulgaria, is also emerging as an attractive destination for IT businesses due to: - Educational institutions like Plovdiv University and the Technical University, - Technology parks like Plovdiv Tech Park - Lower operating costs - Compared to Sofia, Plovdiv generally offers lower costs for office spaces and living expenses
The Bulgarian IT Talent Pool - Skilled and Attractive
According to Deyan Dunchev, the local talent pool in Bulgaria is characterized by well-educated and highly skilled individuals, particularly in the fields of computer science, engineering, and information technology. Bulgarian universities and educational institutions offer strong programs in STEM (Science, Technology, Engineering, and Mathematics) disciplines, which contribute to the development of a qualified workforce in the IT sector. The IT industry is seen as an attractive career choice for many young professionals due to the high demand, competitive salaries, career growth, and global and entrepreneurship opportunities.
What is SEO and what are its benefits for your projects?
SEO (search engine optimization) is the process of optimizing your website in order to get a higher ranking in organic search results and consequently more organic traffic.
SEO is a long term strategy and requires advanced knowledge of ranking algorithms and some technical background, to be able to optimize websites for popular search engines like Google, Bing, Yahoo, DuckDuckGo, etc.
According to the latest survey on digital marketing conducted by TechBehemoths, about 70% of IT companies revealed that SEO is their main channel for leads, meaning that it’s a vital marketing activity that generates traffic, prospects and sales.
Some of the benefits of SEO are:
- Free organic traffic
- Brand awareness
- Better control over brand traffic
- A vital marketing channel for leads & sales
- Supports other channels: social media, paid ads, direct traffic, etc.
- Optimizes your advertising budget
- Usually, has a higher conversion rate
- Gives you a competitive advantage
- Is a good long term investment, generating decent results
It’s not easy to find a reputable SEO company, as some SEO agencies used to provide questionable/suspicious services in the past, and lots of businesses became reluctant to pay for search engine optimization services.
When looking for and choosing an SEO service provider, you should consider a lot of aspects. Ideally, you should do some basic research, set up clear goals and ask yourself a few questions before hiring a company.
Here are some things to look for when searching for SEO agencies to partner with:
- Expertise
- Portfolio
- Years in business
- Case studies
- Price (expect to pay at least $30 / hour if you’re hiring an agency)
- Approach and particularities (technical SEO, link building, content optimization, etc.)
- Communication and reporting
TechBehemoths lists more than 26,900 SEO companies from all over the world. Check out their profiles and feel free to get in touch with them.
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