Seattle tech industry registers a strong growth of tech job offers. On average in 2020 more than 900 jobs/month are offered to professionals in the IT industry in different subsectors. This means that after the healthcare industry, tech opportunities are the second-fastest-growing economic branch in the city. 

The annual salary of a tech worker in Seattle was estimated in 2019 to about $279K USD, which is double of any other sector area according to figures from the US Bureau of Labor Statistics.

On the other hand, the city is overwhelmed with IT companies and faces two challenges that have a huge role in the industry’s future 

• First, Seattle has a shortage of skilled professionals in the IT industry and the local authorities try to deal with this issue by promoting and facilitating access to women in the IT industry. 

• The second issue is gender balance where female workers have a lower priority to IT companies according to  Bizjournals. 

These two issues are actually a solution to each other and if implemented correctly could boost Seattle's tech capacities and improve the city’s position in the gender balance index. 

The number of IT companies from Seattle has also known a strong growth in the last years, and grows by 18% annually, reaching in 2020 the number of 19,000+ which is a good industry indicator, showing the capacities and the capabilities of Seattle to move forward and take the regional leading position. 

For companies that intend to cooperate with tech & web agencies, Seattle is a good place to find a fit partner in digital projects, no matter the subsector. The 19000+ IT companies provide an entire range of services and enjoy a consolidated reputation based on numerous works for both SMEs and commercial giants. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.