As a serious competitor on the US west coast and even on a national level, San Diego probably has an important ace in the sleeves when it comes to the IT industry and companies. The huge number of millennials who were in their middles in 2018, makes the city the 3rd youngest in the entire US. And since human resources are the main battleground for IT companies, San Diego already managed to attract 15,000 IT companies from various subsectors providing services such as web and app development, software engineering, cybersecurity, FinTech, and more. 

According to Tech Report 2.0 provided by Cushman and Wakefield, San Diego had the ninth highest percentage of tech jobs in the US compared to overall employment makeup. In front are only Boston, San Francisco, and Seattle. 

Another thriving subsector of the San Diego IT industry is cybersecurity. The employment rate in this field grew by 13% here, while the overall national average is 2%. This reveals a considerable interest of IT companies in the cybersecurity field mainly to prevent and control informatical security risks not only in the state of California but in the entire US. 

In the long run, San Diego is expected to become California’s second-largest tech hub, with huge development potential and a great IT infrastructure which is the core to the nowadays development of the entire region. 

For potential clients, IT companies from San Diego are attractive and reliable with a longstanding reputation, a well-developed business environment, and one of the largest talent pools in the US.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.