Polish IT industry is one of the most important sectors of the national economy, with high fundamental principles and future growth prospects. Some aspects like state budget compensation, the specialist available or the rapid development of the market are influencing the industry. The country is also one of the winners when it comes to the global financial crisis, which helped it to offer products and services that have been short lately – economic stability. That is the main reason why companies started to be interested in the Polish market.

According to salary explorer, the average salary of a Polish web developer is around $1520/mo. On the other hand, the hourly rate of a Polish web developer is estimated to be around $7,20, which makes Poland a good destination for cheaper IT services and as well, a favorable country for sourcing out human resources and IT professionals. 

Why work with a Polish IT company

Out of many reasons why Polish companies are worth working with, two of them are considered the most important. 

First of all the increasing market demand combined with the presence of tech giants such as IBM, Microsoft, HP or Google contributed to Polish IT culture and development and increased the competitiveness of the country’s IT companies in Europe. 

The second reason lies in the abundant human resources, which come in contrast with the neighboring countries. The number of IT professionals and web education in the country shaped the IT companies based in Poland as accessible and easy to handle. 

What you should be aware of when working with Polish-based IT companies

On the other hand, the cheap hourly rates of Polish IT professionals made the country a great destination for outsourcing, leaving for local companies not too much space where they could afford to provide higher quality IT services. 

Are Polish IT Companies reliable?

Polish IT Companies invaded the European market with offers to beat, offering the full-service range in web design and development, app, software engineering, and marketing for prices that are twice, or even three times lower than the average. 

Although not all Polish professionals can provide services they are promoting, most of them do, but most of the time the quality is proportional to prices, which tells a lot about the reliability of Polish companies. Nonetheless, Tech Behemoths recommends studying the market and connecting with as many as possible companies to find the one that suits you, just like in the case of any other country. 

How Polish IT infrastructure relates to the neighboring countries

With abundant labor force and tech professionals, as well as having lower prices than the western neighbouring countries, Poland IT industry is a strong regional competitor, connecting Eastern Europe with Western Europe, both geographically and by value. Reported to Ukraine, Poland has way more market opportunities and geographical advantage, attracting more companies in the IT industry. On the other hand, most Polish IT professionals are being outsourced by German companies due to higher salaries and opportunities, which reveals that the country’s infrastructure has to progress until it will be able to keep the workforce inside its borders. 

Overall, due to progress in the IT industry, Poland has the potential to become not only Europe’s largest tech hub but also, one of the most skilled ones. 

 

 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.