Phoenix, AZ, is ranked as one of the top 10 tech hubs in the US and the 19th best tech market in North America, with over 108,000 employees. The tech ecosystem in this city is evolving, driven by investments like Intel’s $20 billion for chip factories, and $600 million investment from Google. Phoenix’s tech industry has a high demand for cloud specialists, AI, and cybersecurity.  

The progress registered by Phoenix led Arizona to the second position in the US for net new tech business establishment, with over 9,000 tech companies, which bring approximately $30 billion as economic impact, according to the Cyberstates 2024 report. According to the same source, Phoenix is ranked #3 for cost of living, #2 for tech wage premium, and #3 for tech job posting ratio.  

The Phoenix area improved its regional position and is probably one of the leading places in the tech industry by offering better operational affordability and lower rent costs, which attract both talent and companies.

The average annual wage in the tech industry in Phoenix is between $75,000 - $130,000 per year, which is 90% higher than the Arizona median, based on the same report. The most popular tech jobs in Arizona are software & web developers, which together hit 38,000+ employers. They are followed closely by IT support specialists with almost 19,000 workers enrolled, and cybersecurity analysts, 14,800+ people in this field. 

On the other hand, the leading tech services in Arizona are IT and custom software development, tech manufacturing, telecommunications and internet services, research and development, followed by testing and engineering. 

For potential clients interested in Phoenix-based IT and tech companies, the location is great for all types of IT projects, since the city enjoys both a rich variety of tech companies and a great talent pool. Additionally, the Phoenix IT sector has good infrastructure, a well-developed business environment, and cheaper prices compared to others in the region.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.