Orlando is one of the most promising and fastest-growing tech centers in North America.  CBRE (Coldwell Banker Richard Ellis) ranked Orlando number 4 in its Top-30 report in 2019, which makes the city a great place for IT companies. 

But the growing IT industry in Orlando has also a social impact since more jobs in this field mean higher wages for natives and locals. In 2019, the average annual salary in the tech industry in Orlando was around $83K+ while the regional average in the same industry was estimated to $44K. 

According to Bizjournals, the tech industry in Orlando has an approximate number of 267K workers enrolled in the system in various subsectors of IT such as web design, web development, app and software development, and engineering. 

Additionally to new jobs and higher wages, the IT industry in Orlando helps the city grow larger and more developed by raising the office rent rate and digitalization of social services. In this way, Orlando has a well-established IT infrastructure and is ready to receive more companies and clients focused on maintaining the development trends. 
As for potential clients of Orlando-based IT companies, it is highly recommended by both CBRE and Orlando Economic Development Forum to choose local companies for digital projects due to their high advantages compared to other tech hubs in the region. Based on the information provided by the same source, Orlando is attractive due to lower prices for digital services and products, highly skilled professionals, and a healthy business environment.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.