New York City (NYC) is not Silicon Valley, but it’s one of the biggest tech hubs in the US. It was named Silicon Alley in the 1990s, having multiple tech companies operating in Manhattan.

The Silicon Alley name didn’t stick, but NYC proved to be a thriving and emerging IT hub with high ambitions. NYC is also referenced as “The Big Apple”, “The Melting Pot”, “The Capital of the World” and has multiple nicknames due to its massive diversity. 

According to the Office of the New York State Comptroller, there are more than 10,000 IT companies in NYC, which represents a growth of over 34% over the past couple of years, and software publishing is one of the fastest growing tech subsectors.

In 2022, there were 110 unicorns (companies valued at more than $1B) in NYC, based on the research presented by CB Insights. This makes New York the 2nd biggest city in the US by the number of unicorns & tech startups, just behind San Francisco with 167 unicorns. 

Some of the leading tech companies like IBM, Etsy, Vimeo, Squarespace, Shutterstock, Bloomberg, etc, are headquartered in NYC.

VC (venture capital) firms invest heavily in NYC based tech startups. Venture funding in New York City boomed in recent years and reached tens of billions of investment to support IT companies from various industries like fintech, healthtech, security, AI, blockchain and more.

There are more than 1,260 IT companies from New York, registered on TechBehmoths. They provide multiple services ranging from branding, web design, advertising to software development, cloud consulting and application testing.

A vast majority of these companies have verified profiles with examples of their previous works, price ranges, client testimonials and technologies used.

Browse their profiles or use our powerful filter to choose the right service provider to work with. The service is free and there is no obligation to hire.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.