Nashville may be known as a music and art center for its performance in the past years, and less as a tech hub. But things changed, and the city took it in an interesting direction, registering huge progress in the tech industry. 

According to the Cyberstates 2019 report, Nashville increased the number of jobs in the tech industry by 2,522 in 2018, which is a good performance for a “music city”. The entire workforce enrolled in the tech industry was estimated to be 65,500+ specialists, activating in various subfields of the tech industry, such as software engineering, web development, web design, and cybersecurity. Since 2010, more than 16,800 new tech jobs were offered to the local community, and all of them were successfully covered.

Out of the entire local economy, the Nashville tech sector registers a 4.2% contribution, or $7,5bn. Maybe that’s not much, but compared to 2016, the contribution of the tech industry was 0.8% and considering the fact that both the economy and the local tech capacities have grown, the latest numbers are impressive and make Nashville a promising destination for both IT companies and skilled workers. 

Speaking of skilled workers, their average annual salary was estimated at $72,5K back in 2018, which is 79% more than the average salary in other industries in the area. 

The most popular job opportunities in the tech sector in Nashville are Web Developer, Web Designer, Software Engineer, Project Manager, and Data Analyst which reveals a focus on the IT industry development, and as well proves great IT infrastructure and communication skills. 

For future clients and partners of Nashville IT companies, it is worth noting that the location has probably the highest potential in the entire Tennessee state, and the market is expanding rapidly. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.