Edmonton’s burgeoning tech industry has seen a 26 percent increase in jobs since 2014, which shows a new report ranking Canadian cities based on tech talent.

It’s a momentum that champions of innovation believe can continue to grow even amidst cuts to tax credits in the provincial budget.

Adding more than 5,800 tech jobs in the past five years, Edmonton has moved into the 10th spot in CBRE Limited’s annual study scoring 20 Canadian cities on how they appeal to tech workers and companies.

The 2020’s results, released by the commercial real estate services firm last Tuesday, garnered Edmonton the highest increase in the score by more than 10 points and an improvement of one spot into the top 10. 

Regarding average wage in the IT industry, Edmonton ranks somewhere between Vancouver and Montreal - $59K/year which is a good indicator, yet this is the average for a software developer, and other IT professionals probably get a different salary, depending on their specialization. 

Nonetheless, the city manages to attract investors and professionals around the area, and consolidate the IT ecosystem. Yet, a part of professionals may prefer Calgary over Edmonton due to the high number of workplaces available there. 

On Tech Behemoths, you can discover 90+ registered IT companies in Edmonton that deliver software, design, and marketing services for local and international businesses.

Overall, Edmonton is a promising city and IT center in Canada with high development potential and chances to become a leader in the area. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.