Dallas is the biggest city in Texas and has an enormous pool of human resources, including the IT industry. In these regards, the city generates annually around 13,000 tech graduates, out of which 8500 on average are hired in various subsectors of the IT industry. 

Between 2010-2017, the hiring rate in the IT industry in Dallas grew on average by 7,8%, which is close to the federal average of 7%, according to a report from the Federal Reserve Bank of Dallas.

The Dallas area is also home to major technology companies, including Texas Instruments and AT&T. The information technology and telecommunications cluster employed about 8 percent of the metro’s workforce in 2017.  Also, referring to IT companies, Dallas is the home of about 3000+  web & software agencies with more than 230K people working there. 

The local IT industry in Dallas has been one of the city’s economic backbone, with a high contribution not only to the budget but also in developing the human infrastructure and improving and promoting social inclusion via different local and federal programs. 

In the near future, Dallas is expected to expand the IT services industry in other fields, such as cloud computing, virtualization, wireless applications, and content delivery, data-center expansions, biomedical, and nanotechnology. 

For potential clients interested in working with Dallas IT companies, it is worthy to note that the fast-developing trend of the entire IT industry will make Dallas one of the most well-developed and at the same time more expensive. However, IT projects executed with and by Dallas companies are considered high-quality and creative. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.