Charlotte is the fastest-growing city in North Carolina and at the same time the most advanced tech hub in the state.  The friendly business environment and well-developed tech industry attracted a number of IT & tech giants, such as IBM, Lenovo, Google, and Citrix. 

The growth rate of the tech industry in Charlotte between 2013-2017 was 13%, and in 2019 the numbers grew up to 20%, according to EDPNC.

Based on data from the same source, Forbes ranked Charlotte the #2 tech hub in the country, mentioning that the younger generation of IT professionals prefers Charlotte to Silicon Valley due to low living costs and big job opportunities. 

Another interesting fact about Charlotte is that 36.5% of IT companies' CEOs are women, which is the highest indicator in the US. This is why working with Charlotte IT companies is probably an interesting experience, or at least a bit different from what you may find in other cities.

On the other hand, Charlotte generates on average 6,000+ IT professionals annually which makes the city a good destination for both IT companies and startups as well as potential clients. 

According to Forbes, Charlotte’s biggest industry is the Financial one, which managed to develop based on the IT sector. Now, Charlotte is considered one of the most digitalized cities in the country and a great opportunity for IT projects, including but not limited to lower costs of services.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.