Boston is considered one of the strongest tech markets in the US. Despite the traditional way of placing big tech hubs on the west coast, Boston seems to be the icebreaker, that rounds the top 10 largest tech hubs in North America. 

Organized and well equipped with tech infrastructure, Boston raises above expectations, making the #1 place of the top talent pool for the tech industry, in 2019. Attracted by all the above-mentioned factors combined, IT companies established there, take advantage of their unique position and rank among the best in the US. 

The situation created, generates regularly a big amount of new jobs, access to innovation, tax facilities, and a favorable environment for digital development. 

In numbers, Boston has impressive records: more than 150K professionals employed in IT companies, an astonishing 37% tech sector growth per year, 4.4% of the entire US patent activity. 

Per months, the tech industry in Boston is the top employee, publishing over 2500 jobs for skilled workers. Compared to other sectors like insurance, healthcare, and sales, the performance of the tech industry is double. 

Boston tech market is probably the biggest on the US east coast, and this means that clients interested in Boston-based IT companies can find here the full spectrum of services performed at top quality, for all budgets and wishes. Opting for a Boston-based IT company is certainly a good choice

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.