Polish IT industry is one of the most important sectors of the national economy, with high fundamental principles and future growth prospects. Some aspects like state budget compensation, the specialist available or the rapid development of the market are influencing the industry. The country is also one of the winners when it comes to the global financial crisis, which helped it to offer products and services that have been short lately – economic stability. That is the main reason why companies started to be interested in the Polish market.

According to salary explorer, the average salary of a Polish web developer is around $1520/mo. On the other hand, the hourly rate of a Polish web developer is estimated to be around $7,20, which makes Poland a good destination for cheaper IT services and as well, a favorable country for sourcing out human resources and IT professionals. 

Why work with a Polish IT company

Out of many reasons why Polish companies are worth working with, two of them are considered the most important. 

First of all the increasing market demand combined with the presence of tech giants such as IBM, Microsoft, HP or Google contributed to Polish IT culture and development and increased the competitiveness of the country’s IT companies in Europe. 

The second reason lies in the abundant human resources, which come in contrast with the neighboring countries. The number of IT professionals and web education in the country shaped the IT companies based in Poland as accessible and easy to handle. 

What you should be aware of when working with Polish-based IT companies

On the other hand, the cheap hourly rates of Polish IT professionals made the country a great destination for outsourcing, leaving for local companies not too much space where they could afford to provide higher quality IT services. 

Are Polish IT Companies reliable?

Polish IT Companies invaded the European market with offers to beat, offering the full-service range in web design and development, app, software engineering, and marketing for prices that are twice, or even three times lower than the average. 

Although not all Polish professionals can provide services they are promoting, most of them do, but most of the time the quality is proportional to prices, which tells a lot about the reliability of Polish companies. Nonetheless, Tech Behemoths recommends studying the market and connecting with as many as possible companies to find the one that suits you, just like in the case of any other country. 

How Polish IT infrastructure relates to the neighboring countries

With abundant labor force and tech professionals, as well as having lower prices than the western neighbouring countries, Poland IT industry is a strong regional competitor, connecting Eastern Europe with Western Europe, both geographically and by value. Reported to Ukraine, Poland has way more market opportunities and geographical advantage, attracting more companies in the IT industry. On the other hand, most Polish IT professionals are being outsourced by German companies due to higher salaries and opportunities, which reveals that the country’s infrastructure has to progress until it will be able to keep the workforce inside its borders. 

Overall, due to progress in the IT industry, Poland has the potential to become not only Europe’s largest tech hub but also, one of the most skilled ones. 

 

 

Google Ads services, previously known as Google AdWords, are a powerful tool for businesses looking to promote their products or services online. These services enable advertisers to create and display ads on Google's search engine and across the Google Display Network.

Multiple IT companies and digital agencies offer specialized Google Ad campaigns management services. These companies have dedicated teams of experts proficient in digital advertising, keyword research, and campaign optimization. Examples of such companies include SEMrush, WordStream, and Disruptive Advertising.

IT companies specializing in Google Ads services are generally reliable. They often have Google-certified professionals who understand the intricacies of Google Ads campaigns. However, the reliability of a specific IT company depends on factors like their experience, track record, and client feedback.

Google Ads service providers use various tools and technologies to manage and optimize advertising campaigns. These include keyword research tools, ad management platforms, Google Ads Editor, analytics tools like Google Analytics, and bid management software. They also leverage A/B testing tools to fine-tune ad creatives and landing pages.

Google Ads services are closely related to other digital marketing and advertising services, including:

• Search Engine Optimization (SEO): 

• Social Media Advertising

• Content Marketing

• Conversion Rate Optimization (CRO)

Selecting the best IT company for Google Ads services involves considering their expertise, Google Ads certification, industry experience, and the comprehensiveness of their services. Request case studies and client references to assess their track record in delivering successful campaigns.

Google Ads providers are essential for various projects, including:

• E-commerce Websites: Driving online sales and product visibility.

• Lead Generation: Acquiring leads for businesses in various industries.

• Local Businesses: Attracting customers to brick-and-mortar stores through location-based advertising.

• Promotional Campaigns: Launching time-sensitive offers or product launches.

• Brand Awareness: Increasing visibility and recognition for new or established brands.

Many different types of companies can benefit from using Google Ads services, including:

• Retailers who want to promote their products and increase online sales.

• Service providers who want to generate leads for healthcare, legal, and consulting services.

• Startups who want to build brand awareness and gain their first customers.

• Local businesses that want to attract customers to their physical location.

• E-commerce companies who want to stand out in a competitive online marketplace.

• Enterprises that want to manage complex campaigns and expand their digital advertising efforts

The expenses for utilizing Google Ads services fluctuate significantly depending on the complexity of the campaign, industry competition, and advertising objectives. Advertisers determine budgets and bids, and the costs are influenced by factors such as the competition level of keywords and the quality of ads. In the United States, small businesses might spend a few hundred dollars each month, while larger corporations may invest thousands or more. Although UK and Australian costs are similar, they may differ due to market circumstances and competition. It is crucial to define clear objectives and budgets when collaborating with Google Ads service providers and to regularly monitor and adjust campaigns to attain desired outcomes.