Manchester, UK is the place where the industrial revolution first took place, and one of the main things it is known for, in addition to the football club, of course. But the city promises more, including tech industry development. In the last decade, the number of startups has grown and so did the number of IT companies that choose to relocate or establish an office/headquarters in the city. 

In 2019, Manchester was the largest tech hub by the number of employees in the UK, outside London. The forecasts show that the city will keep this position at least until 2025. Fashion, technology, fintech, nanotechnology, new media - you can find everything from these in Manchester at its highest. The city owns an impressive digital portfolio due to IT companies that positioned the city #2 in the UK. 

Additionally, the city has become the main stage for digital leaders; Home to more than 3 million people and with an economy bigger than Wales or Northern Ireland, the digital sector in Manchester is estimated to 3 billion GBP. On top of that, the local councils have gathered their forces to boost the local economy and infrastructure digitalization level, this is how the “Northern Powerhouse” brand appeared. 

Another important aspect of Manchester’s IT industry is the education sector. With Manchester Metropolitan University and the University of Manchester, local tech companies are supplied with a high-quality workforce which covers almost all other branches of the tech industry. 

The average salary for Machester IT workers is estimated to 37K GBP/year, which is slightly lower than London, but still on top of other cities’ IT average. 

Like in almost all large tech hubs, projects with Manchester-based IT companies can be costly. But if you are aiming for a budget project you still have companies to choose from. 

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.