Washington DC is one of the fastest-growing IT centers in the US, and also among the most popular locations for Tech and IT companies. According to a Cushman and Wakefield study, DC is the #3 largest tech hub in the US, and the most inclusive one based on the same study, making it the #1 city in the US for women enrolled in the tech industry. 

 PwC/NVCA MoneyTree 2017 report, reveals that only in 2016 tech companies based in DC received $2.6bn from funding, which one more time confirms the leading status of Washington DC in the tech industry. 

IT companies consider Washington DC attractive due to several factors, among them, being the emerging technology, access to the talent pool, active customer base, opportunities for venture capital, a well-developed culture of entrepreneurship, and several more that are related to the ones mentioned previously. 

DC has a top-tier, diverse tech workforce and a steady pipeline of new tech talent from local universities and coding programs, which is great for both IT companies and their potential customers. Skilled professionals ensure a good reputation for companies they work for, and as well, great web and software products and services for their clients. 

As for potential clients, it is good to know that DC-based IT companies are closely connected to federal institutions that place requests for all types of tech services and products, from apps and software up to web design, development, and event marketing, local companies perform all these at a high level and are considered trustworthy, reliable and not so costly as the ones based in Silicon Valley, for example. All these, combined with good business culture, facilitate the activity of a healthy tech environment able to absorb and handle all type of tech tasks

Have you ever noticed how some websites and apps just feel easier to use than others? That's because of the UX/UI design - basically, the people who make sure everything looks good and is easy to navigate.

UX/UI design services are closely connected, but they are not the same. They are actually about different parts of the design and to be effective they must work together.

• UI (user interface) design concentrates on visual elements. It is all about how things look and work on a product, like colors, fonts, and buttons.

• UX (user experience) refers to the overall experience a person has with a product  – how easy it is to use the product, how it makes the user feel, and whether it is possible to easily get what is needed from it.

According to research conducted by Forrester, a well-designed user interface (UI) can increase a website's conversion rate by 200%, whereas a better user experience (UX) design could raise it by up to 400%.

In this connection, the importance of UX/UI Design cannot be overstated. Nowadays users have high expectations for the products they use, if a product is not easy to use or enjoyable, users will quickly abandon it. 

UX/UI design can help:

• Enhance user satisfaction

• Reduce bounce rates

• Lead to higher customer retention and revenue

UX Design has also an important role in Inclusive Government Design, which makes government services accessible and user-friendly for diverse and marginalized communities.  

But how do choose the right UX/UI Company? 

1. Review the company's portfolio and make sure they have experience in your industry

2. Look for companies that understand your target audience to meet their needs.

3. Inquire about their design process: research, wireframing, prototyping, and testing.

4. Choose a company that maintains transparent and open communication and keeps you involved throughout the design process.

5. Read client reviews to check their reputation and client satisfaction.

6. A good design company should be up-to-date with the latest design trends and technologies.

Taking into consideration all these tips you will manage to select the right UX/UI Design Company that will help to achieve your goals. 

There are over 8766 UX/UI Design companies on the TechBehemoths platform. Check their profiles, their strong portfolios, and previous clients' reviews before you make a decision. With the help of smart filters, you can easily find suitable partners to deliver exceptional digital experiences. Alternatively, you can submit your project, and this way we will find the best match on your behalf.

 Moreover, if you are interested to know UI and UX Design challenges, discover a few bad UX Design examples and find out how to fix them, we invite you to our blog.