Although Madrid is not Spain’s largest tech center, in the past 7 years it grew dramatically and proved that it’s worth investing in companies and startups located there. The average fundings the city receives for startup programs is around $360M/year. Even though the amount of money is considerably higher than between 2010-2016, Madrid is far behind in investing real money compared to Europe’s leading tech centers (London $5.65B; Paris - $2.77B; Berlin - $2.67B).

Even so, back in 2019 Madrid was the home of over 1235 startups and now in 2021, the number is probably higher, despite the pandemics. However, these startups in Madrid are small in relatively new and do not attract large investments, which is totally different from Barcelona where tech startups have managed to attract a considerable amount of investors - with almost the same amount of startups the investments rose above $900M in 2019 only. 

On the other hand, Madrid and Barcelona are making out of Spain an example in the tech and IT industry. Spain managed to do what France and the UK could not achieve - decentralize the tech market. So now if we put Madrid and Barcelona’s tech stage together, Spain looks like a startup nation with a higher digitalization potential in all fields. Talking about startups, there a series of programs, accelerators, and incubators located in Madrid that power-up the tech scene and develop the business environment. Some of the most notable are Warya Spain, Impact Accelerator, Fundacion Repsol, Fil Rouge Capital, and Wanajump. 

Also, there are a series of tech behemoths and international corporations with offices in Madrid - Amazon, Vodafone, Ericsson-Worldwide, Amadeus, and Airbus. After all, Madrid is still Spain’s capital. 

When it comes to salaries -  we didn’t believe it either, but numbers are numbers, and glassdoor data states that the average wage in IT for professionals in Madrid is even higher than in Barcelona. 

Overall, Madrid is a good destination for investors, IT companies, young professionals, and generally for businesses that seek professional digital assistance. If the city will continue its digital transformation will probably become one of Europe’s top tech hubs.

Have you ever noticed how some websites and apps just feel easier to use than others? That's because of the UX/UI design - basically, the people who make sure everything looks good and is easy to navigate.

UX/UI design services are closely connected, but they are not the same. They are actually about different parts of the design and to be effective they must work together.

• UI (user interface) design concentrates on visual elements. It is all about how things look and work on a product, like colors, fonts, and buttons.

• UX (user experience) refers to the overall experience a person has with a product  – how easy it is to use the product, how it makes the user feel, and whether it is possible to easily get what is needed from it.

According to research conducted by Forrester, a well-designed user interface (UI) can increase a website's conversion rate by 200%, whereas a better user experience (UX) design could raise it by up to 400%.

In this connection, the importance of UX/UI Design cannot be overstated. Nowadays users have high expectations for the products they use, if a product is not easy to use or enjoyable, users will quickly abandon it. 

UX/UI design can help:

• Enhance user satisfaction

• Reduce bounce rates

• Lead to higher customer retention and revenue

UX Design has also an important role in Inclusive Government Design, which makes government services accessible and user-friendly for diverse and marginalized communities.  

But how do choose the right UX/UI Company? 

1. Review the company's portfolio and make sure they have experience in your industry

2. Look for companies that understand your target audience to meet their needs.

3. Inquire about their design process: research, wireframing, prototyping, and testing.

4. Choose a company that maintains transparent and open communication and keeps you involved throughout the design process.

5. Read client reviews to check their reputation and client satisfaction.

6. A good design company should be up-to-date with the latest design trends and technologies.

Taking into consideration all these tips you will manage to select the right UX/UI Design Company that will help to achieve your goals. 

There are over 8766 UX/UI Design companies on the TechBehemoths platform. Check their profiles, their strong portfolios, and previous clients' reviews before you make a decision. With the help of smart filters, you can easily find suitable partners to deliver exceptional digital experiences. Alternatively, you can submit your project, and this way we will find the best match on your behalf.

 Moreover, if you are interested to know UI and UX Design challenges, discover a few bad UX Design examples and find out how to fix them, we invite you to our blog.