Czechia's membership in the EU is and will be a key driver of ICT growth, facilitating increased trade between European markets. Over the next years, the process of EU convergence, which still has far to go, will drive spending on IT projects. Funds such as the EU Cohesion fund are already providing funding for IT projects related to modernization initiatives in both public and business segments. As the government remains the major investor in ICT in Czechia.

The combined government sector also remains the largest spender on IT products and services, unsurprising, bearing in mind that the state still owns a wide range of companies across sectors like transport, telecoms, oil and gas, and insurance. Despite all the difficulties, the ICT sector in Czechia is one of the best sectors of the Czech economy, especially since a large part of it is focused on exports. The ICT sector in Czechia has annual revenues of around 4.7B Euros.

Why Work With Czech IT Companies

IT companies from Czechia are relatively new to the market and rely on the already existing infrastructure when providing web & software services and solutions to the local and international markets. Based on a report of the Belgian company ”Wallonia”, Czech IT companies managed to implement the newest IT standards and are specialized in the subsector of software development more than web and cloud computing. 

The choice is based on local market demand, as 45% of products and services provided by Czech IT companies are sold to the government and implemented in the local public sector, which is supposed to increase the digitalization rate of the country overall. Nonetheless, another 55% of IT services are designed for regional export and are considered a part of the regional IT backbone in the western Balkans. 

What to Pay Attention to When Working With Czech IT Companies

It is important to know that most Czech IT companies were at the startup phase in 2013, and this makes them new and probably inexperienced in providing competitive services on the global IT market. However, working with Czech IT companies may be an interesting experience after all. 

How Reliable Are Czech IT Companies

Czech IT companies are at an early stage of creating their reputation on the global market. Since not so many IT companies located in Czechia managed to highlight their performance, it is challenging to relate to how reliable they are.  But taking into account that in the XXI century all companies have a chance to create a name for themselves, most probably Czech IT companies will manage to break the ice, and why not - make their country an important regional IT hub. 

How Well Does the Czech IT Industry Relate to the Neighboring Countries?

In the regional background, the Czech IT industry is neither a shiny country nor an underdeveloped IT environment. But it is one of the promising destinations for international clients and foreign companies ready to invest or work with Czech IT companies, and bring the entire region closer to what the Western European IT industry is. 

What Local Czech Companies Say About The IT Industry

When asked about the IT industry in the Czech Republic, local tech companies explained that there are both reasons to invest and also things people should be aware of. Richard Boura, Business Development Director at Profinit, said, "The Czech Republic is one of the best European destinations for investments in information and communication technologies (ICT).
This is confirmed by the strong inflow of projects with high value added from leading global companies in this area and the local tradition of outstanding technical fields.  The combination of a skilled workforce, a focus on emerging technologies, language skills, and cost-effectiveness has made the Czech IT sector and workforce an attractive destination for foreign companies. The list of successful investors in the country includes, for example, Novartis, Commerzbank, Deutsche Börse, Microsoft, Amazon, Skype, Tieto, Red Hat, SolarWinds, IBM, Cisco, Oracle, H2O.ai, HP, Dell, Zebra Technologies, NNIT, CA Technologies, Infosys, Deutsche Telekom, CGI, DXC Technology, SAP, and MSD IT."

Richard added that the business environment is generally favourable for entrepreneurs, including those looking to start an IT company. "The country has a stable and growing economy, a well-educated workforce, and a relatively low cost of living compared to countries from Western European countries. The Czech government has been supportive of the development of the IT sector, with initiatives such as the new national AI strategy aimed at supporting research, innovation, and entrepreneurship in the field. Various start-up incubators and accelerators in Czechia can help entrepreneurs with resources, mentorship, and networking opportunities. These include organizations such as StartupYard and CzechInvest."

Best Tech Cities in the Czech Republic

According to Profinit.eu - a prominent tech company from the Czech Republic, Brno is considered the actual tech hub in the country. Richard explained that "thanks to investments in ICT infrastructure, not only Prague, but also other Czech regions are becoming attractive destinations. Brno, the second largest city in the Czech Republic, is considered to be the Czech IT centre, where the needs of companies are fulfilled by skilled specialists from institutions focusing on research and development and advanced ICT infrastructure. Ostrava has also received international recognition in recent years thanks to projects such as IT4Innovations."

Have you ever noticed how some websites and apps just feel easier to use than others? That's because of the UX/UI design - basically, the people who make sure everything looks good and is easy to navigate.

UX/UI design services are closely connected, but they are not the same. They are actually about different parts of the design and to be effective they must work together.

• UI (user interface) design concentrates on visual elements. It is all about how things look and work on a product, like colors, fonts, and buttons.

• UX (user experience) refers to the overall experience a person has with a product  – how easy it is to use the product, how it makes the user feel, and whether it is possible to easily get what is needed from it.

According to research conducted by Forrester, a well-designed user interface (UI) can increase a website's conversion rate by 200%, whereas a better user experience (UX) design could raise it by up to 400%.

In this connection, the importance of UX/UI Design cannot be overstated. Nowadays users have high expectations for the products they use, if a product is not easy to use or enjoyable, users will quickly abandon it. 

UX/UI design can help:

• Enhance user satisfaction

• Reduce bounce rates

• Lead to higher customer retention and revenue

UX Design has also an important role in Inclusive Government Design, which makes government services accessible and user-friendly for diverse and marginalized communities.  

But how do choose the right UX/UI Company? 

1. Review the company's portfolio and make sure they have experience in your industry

2. Look for companies that understand your target audience to meet their needs.

3. Inquire about their design process: research, wireframing, prototyping, and testing.

4. Choose a company that maintains transparent and open communication and keeps you involved throughout the design process.

5. Read client reviews to check their reputation and client satisfaction.

6. A good design company should be up-to-date with the latest design trends and technologies.

Taking into consideration all these tips you will manage to select the right UX/UI Design Company that will help to achieve your goals. 

There are over 13,800 UX/UI Design companies on TechBehemoths platform. Check their profiles, their strong portfolios, and previous clients' reviews before you make a decision. With the help of smart filters, you can easily find suitable partners to deliver exceptional digital experiences. Alternatively, you can submit your project, and the system will find the best match on your behalf.

UI/UX design in the AI era

As AI tools evolve and become more capable of prototyping and designing layouts, the human/emotional aspect will become even more important. AI can't experience and tell and illustrate personal stories, while UI/UX designers can. This human/personal touch will become a valuable part of UI/UX work.

You can interact with the web in multiple ways: using text, voice, images, videos, VR, etc. All these require user interfaces adapted to different needs and scenarios. Professional design agencies should be able to deliver interfaces and UX for multiple interaction modes and devices like smartphones, VR headsets, smart glasses, etc.

The importance of UI/UX for your leads/sales

Lots of websites lose their visitors without a single click. Poor UX design is almost always the reason, and most business owners don't even know where the problem is.

On average, websites convert only 2–3% of visitors. This means the majority of visitors land on a site, browse for a few seconds, and leave without taking any action. Business owners express this as one of their most common frustrations.

How to solve this problem?

The answer is simple: make it easy for visitors to take desired actions on your website, such as viewing a product page or service, completing a purchase, or downloading a resource.

Your website should communicate effectively, guide users, and convince them to take a specific action.

Why your website doesn't convert

There might be multiple reasons, but here are the most common ones + some tips on how to improve your UX to convert visits into leads/conversions. 

1. The first seconds count

How to fix? Start with a clear value proposition that shows the benefits and answers these three questions right away.

2. No call to actions (CTAs)

How to fix? Your service/product and other important pages should have one primary CTA, and it should be: specific, prominent, smooth/short. Example: Get a free quote.

3. Poor mobile UI/UX

How to fix? Focus on mobile-first UX design, which means designing the mobile experience first and then adapting it for the desktop experience.

4. No social proof

How to fix? Place trust signals throughout the conversion path: client testimonials, reviews, awards, certifications, team photos, etc.

5. Complex navigation/structure

How to fix? Simplify your navigation and content structure by limiting menu items, using plain language, making contact options visible and accessible from everywhere, using proper visual hierarchy.

6. Slow loading time

How to fix? Optimize your web pages for speed, especially for mobile devices. Use modern image formats like webp, compress images, use reliable/fast hosting, minify JavaScript/CSS, don't usee too many 3rd party services.

7. Too long forms

How to fix? Use the minimum required number of input fields: name, email, and one open field. Don;t overwhelm users withh too many questions and options.