Austin is probably the most attractive city in Texas for young IT professionals who seek a promising career in the industry. Also called Silicon Hills, Austin has seen an increasing number of IT companies relocating or opening new offices. Some of the most prominent names speak for themselves: Google, Facebook, and Oracle are only a few to name from tech giants that have an interest in the talent pool from Austin. This city has implemented intelligent traffic management systems, accessible WI-FI networks for the public, and initiatives for energy saving and renewable energy, strengthening its reputation as one of the most innovative cities in the US.

Recently, Apple announced that it will invest $1 billion in offices in Austin, which makes the city a fast-developing tech hub in the country. Alongside Apple, other tech companies are also relocating to Texas, including Tesla, Oracle, Amazon, and others. 

There are some 7000 professionals engaged in the High Tech industry working for SME, but the number is expected to grow by an additional 15,000 IT professionals, according to Business Insider. 

However, the overall number of employees in the Tech industry in 2025 was estimated to be around 116,000+, which makes 16.2% of the entire workforce in Austin. Compared to the national average - 7%, Austin has twice more. 

According to the Federal Reserve Bank of Dallas stated that about 5% of the State's GDP is represented by the high-tech sector, and also 10% of the employment. This makes the IT industry a part of the city’s economic backbone,  if not the most important part. 

There are over 5,700 tech firms in Austin in 2025, including tech giants like Dell, IBM, Amazon, General Motors, and Deloitte. 

All in all, Austin, considered as the Silicon Hills of the US, created a positive image as a tech hub and one of the most digitalized cities in Texas, and why not in the entire US. Since an increasing number of IT companies are attracted by this location, and taking into consideration the talent pool, Austin could become.

Have you ever noticed how some websites and apps just feel easier to use than others? That's because of the UX/UI design - basically, the people who make sure everything looks good and is easy to navigate.

UX/UI design services are closely connected, but they are not the same. They are actually about different parts of the design and to be effective they must work together.

• UI (user interface) design concentrates on visual elements. It is all about how things look and work on a product, like colors, fonts, and buttons.

• UX (user experience) refers to the overall experience a person has with a product  – how easy it is to use the product, how it makes the user feel, and whether it is possible to easily get what is needed from it.

According to research conducted by Forrester, a well-designed user interface (UI) can increase a website's conversion rate by 200%, whereas a better user experience (UX) design could raise it by up to 400%.

In this connection, the importance of UX/UI Design cannot be overstated. Nowadays users have high expectations for the products they use, if a product is not easy to use or enjoyable, users will quickly abandon it. 

UX/UI design can help:

• Enhance user satisfaction

• Reduce bounce rates

• Lead to higher customer retention and revenue

UX Design has also an important role in Inclusive Government Design, which makes government services accessible and user-friendly for diverse and marginalized communities.  

But how do choose the right UX/UI Company? 

1. Review the company's portfolio and make sure they have experience in your industry

2. Look for companies that understand your target audience to meet their needs.

3. Inquire about their design process: research, wireframing, prototyping, and testing.

4. Choose a company that maintains transparent and open communication and keeps you involved throughout the design process.

5. Read client reviews to check their reputation and client satisfaction.

6. A good design company should be up-to-date with the latest design trends and technologies.

Taking into consideration all these tips you will manage to select the right UX/UI Design Company that will help to achieve your goals. 

There are over 8766 UX/UI Design companies on the TechBehemoths platform. Check their profiles, their strong portfolios, and previous clients' reviews before you make a decision. With the help of smart filters, you can easily find suitable partners to deliver exceptional digital experiences. Alternatively, you can submit your project, and this way we will find the best match on your behalf.

 Moreover, if you are interested to know UI and UX Design challenges, discover a few bad UX Design examples and find out how to fix them, we invite you to our blog.