The IT industry in Amsterdam is one of the largest forces that drives the economical development in the capital of Netherlands. Amsterdam has emerged as a leading European tech hub, attracting global companies, fostering a vibrant startup ecosystem, and driving innovation across a wide spectrum of fields.

Several factors have contributed to Amsterdam's remarkable success in the IT sector. The city has a strong infrastructure, featuring high-speed connectivity and a well-established digital ecosystem.

Amsterdam is home to over 4300 startups, making it one of the most dynamic startup ecosystems in Europe. The IT sector in Amsterdam employs over 250,000 people and generates over €10 billion in revenue annually, making it a significant contributor to the city's economy.

Supportive government policies and initiatives further enhance Amsterdam's appeal to IT companies. The city's pro-innovation position, together with the focus on education and talent development, has created a fertile ground for businesses to flourish. Amsterdam's number of companies in 2020 surpassed 76 thousand according to Statista. 

Global tech giants like Cisco, IBM, Microsoft, and Oracle have established significant presence in Amsterdam, recognizing the city's potential as a strategic hub for their operations. Alongside these established players, a wave of homegrown success stories, including Booking.com, TomTom, and Adyen, has emerged, showcasing Amsterdam's ability to support innovation from within.

The IT sector has been a driving force behind job creation, attracting a diverse pool of skilled professionals and contributing significantly to the city's economic growth. Over 90% of residents in Amsterdam speak English, making it an attractive destination for international tech talent. 

Amsterdam's IT landscape is known for innovation as companies push technology to solve global challenges. The social and cultural impact of the IT industry is equally significant. Amsterdam's thriving tech scene has fostered a knowledge-based economy, attracting talent from around the world and creating a dynamic environment. 

The city's commitment to sustainability and innovation has further enhanced its appeal, positioning it as a leader in the development of eco-friendly and technologically advanced solutions. 

As the industry continues to evolve, Amsterdam is well-positioned to remain at the forefront of technological advancements, shaping the future of the digital landscape and contributing to a more connected, sustainable, and prosperous world.

Have you ever noticed how some websites and apps just feel easier to use than others? That's because of the UX/UI design - basically, the people who make sure everything looks good and is easy to navigate.

UX/UI design services are closely connected, but they are not the same. They are actually about different parts of the design and to be effective they must work together.

• UI (user interface) design concentrates on visual elements. It is all about how things look and work on a product, like colors, fonts, and buttons.

• UX (user experience) refers to the overall experience a person has with a product  – how easy it is to use the product, how it makes the user feel, and whether it is possible to easily get what is needed from it.

According to research conducted by Forrester, a well-designed user interface (UI) can increase a website's conversion rate by 200%, whereas a better user experience (UX) design could raise it by up to 400%.

In this connection, the importance of UX/UI Design cannot be overstated. Nowadays users have high expectations for the products they use, if a product is not easy to use or enjoyable, users will quickly abandon it. 

UX/UI design can help:

• Enhance user satisfaction

• Reduce bounce rates

• Lead to higher customer retention and revenue

UX Design has also an important role in Inclusive Government Design, which makes government services accessible and user-friendly for diverse and marginalized communities.  

But how do choose the right UX/UI Company? 

1. Review the company's portfolio and make sure they have experience in your industry

2. Look for companies that understand your target audience to meet their needs.

3. Inquire about their design process: research, wireframing, prototyping, and testing.

4. Choose a company that maintains transparent and open communication and keeps you involved throughout the design process.

5. Read client reviews to check their reputation and client satisfaction.

6. A good design company should be up-to-date with the latest design trends and technologies.

Taking into consideration all these tips you will manage to select the right UX/UI Design Company that will help to achieve your goals. 

There are over 8766 UX/UI Design companies on the TechBehemoths platform. Check their profiles, their strong portfolios, and previous clients' reviews before you make a decision. With the help of smart filters, you can easily find suitable partners to deliver exceptional digital experiences. Alternatively, you can submit your project, and this way we will find the best match on your behalf.

 Moreover, if you are interested to know UI and UX Design challenges, discover a few bad UX Design examples and find out how to fix them, we invite you to our blog.