Since Silicon Valley started to change the entire business ecosystem in the world and lead the digitalization process to another level, almost every developed country named one of its regions as the local “Silicon Valley”. So does Spain, and Malaga is the equivalent of it. Or at least some sources mention it as being so. Costa del Sol, which is in the closest proximity to Malaga is the home of Technological Park of Malaga - an environment where tech events take place regularly and a lot of IT companies are co-existing. 

Even if the authorities invested a lot of money in tourism, and infrastructure meant to host all tourists that come each year to the region, business tourism is also a source of income - with over 200+ tech events coming each year. Probably only 2020 and 2021 will have less due to the pandemics. 

Malaga is also the home of incubators, accelerators, and startup programs that stimulate the business environment and are meant to attract more investors in the region. Promalaga, BIC Euronova, Andalusia Technological Park, and the Center for Entrepreneurial Development are only a few of the organizations that are running such programs in the city and surrounding areas. 

According to an article from 2019 Malaga has more than 600 IT companies that employ over 16.000 professionals and since then, the numbers are probably higher. On TechBehemoths, there are over 100+ software, design, marketing, and IT companies registered. 

Some of the largest companies in the IT industry are also interested in investing and opening offices in Malaga. Oracle for example is already there, and other tech behemoths are coming too

When it comes to salaries, on average a software developer from Malaga earns around $46K/year, which is comparable to Barcelona, according to Glassdoor data.

It is yet to see if Malaga is the Spanish Silicon Valley, or it’s just a name that aims to draw attention. IT companies and their performance and presence on the international market are a KPI for this. 

SEO (search engine optimization) is the process of optimizing your website in order to get a higher ranking in organic search results and consequently more organic traffic.

SEO is a long term strategy and requires advanced knowledge of ranking algorithms and some technical background, to be able to optimize websites for popular search engines like Google, Bing, Yahoo, DuckDuckGo, etc.

According to the latest survey on digital marketing conducted by TechBehemoths, about 70% of IT companies revealed that SEO is their main channel for leads, meaning that it’s a vital marketing activity that generates traffic, prospects and sales.

Some of the benefits of SEO are:

• Free organic traffic
• Brand awareness 
• Better control over brand traffic
• A vital marketing channel for leads & sales
• Supports other channels: social media, paid ads, direct traffic, etc.
• Optimizes your advertising budget
• Usually, has a higher conversion rate
• Gives you a competitive advantage
• Is a good long term investment, generating decent results

It’s not easy to find a reputable SEO company, as some SEO agencies used to provide questionable/suspicious services in the past, and lots of businesses became reluctant to pay for search engine optimization services.

When looking for and choosing an SEO service provider, you should consider a lot of aspects. Ideally, you should do some basic research, set up clear goals and ask yourself a few questions before hiring a company.

Here are some things to look for when searching for SEO agencies to partner with:

• Expertise
• Portfolio
• Years in business
• Case studies
• Price (expect to pay at least $30 / hour if you’re hiring an agency)
• Approach and particularities (technical SEO, link building, content optimization, etc.)
• Communication and reporting

TechBehemoths lists more than 26,900 SEO companies from all over the world. Check out their profiles and feel free to get in touch with them.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies.