India is well-known for being the biggest IT outsourcing resource in the world. Based on a report delivered by IBEF, Indian IT & ITeS companies have set up over 1,000 global delivery centers in about 80 countries across the world. According to the same report, the country has become one of the biggest hubs of digital competencies, with around 65% of the world’s digital talent being present in the country. 

According to Statista, it is expected that by 2025, the IT market value will reach $28.85 billion, and by 2030 is predicted to reach $44.05 billion as more and more companies outsource Indian professionals due to their significantly lower hourly rate. 

According to PayScale, the average hourly rate of an Indian web developer is around $4.54, which is considerably lower than the global average. 

As for the business environment, it is described as diverse and complex by Kaushik Kapadiya from TechDoodles. He also states that India is one of the fastest-growing major economies in the world, driven by a large and growing consumer market, a young and educated workforce, and ongoing economic reforms. However, the business environment is also characterized by bureaucratic red tape, an underdeveloped infrastructure, a complex regulatory environment, and a challenging legal system. Despite these challenges, many companies have found success in India by navigating the complexities of the market and leveraging the country's strengths.

At the same time, Romy Frederick from iLeaf Solutions states that the IT industry in India is highly competitive, with both domestic and international players vying for market share, resulting in a vibrant ecosystem of IT companies, startups, and service providers. Overall, India's IT business environment offers significant opportunities for IT companies looking to set up operations or expand their existing presence.

Why You Should Work With an Indian IT Company

Lower prices and skilled IT professionals are the main attractions for most of the clients that worked with Indian companies. The continuously growing competition in the IT industry made companies focus more on quality and segmented the market into several different categories depending on types of services, price range, location, competencies, and portfolio. The enormous variety of companies to choose from makes India a colorful and expanded market where the possibility of finding the company that will deliver exactly what you need is higher. Also, working with a local IT company in India can have several advantages, including access to a large pool of skilled and talented IT professionals, cost-effectiveness, a favorable business environment, and a strong focus on innovation and technology. Additionally, local IT companies may have a better understanding of the local market, culture, and regulations, which can help them tailor their services to meet the specific needs of their clients.

What Should You Be Aware of When Working With an Indian-based IT Company?

When working with a local IT company from India, it is important to be aware of the cultural differences that may exist in terms of communication styles, work practices, and business norms. It is also important to clearly define project requirements, timelines, and deliverables, and establish a strong communication channel to ensure that any issues or concerns are promptly addressed. Additionally, it may be beneficial to have a local point of contact to help navigate any potential challenges that may arise due to differences in time zones, language barriers, or cultural nuances.

Are Indian IT Companies Reliable? 

The Indian IT market exposes a huge number of companies that act differently, have various experiences, and engage different-level professionals in the IT process. The growing number of companies that relocate and invest in Indian IT infrastructure reveals an increasing level of trust in the country’s industry. However, approaching an Indian company without good research about its history, portfolio, and reputation may be challenging. 

How the Indian IT Industry Relates to the Neighboring Countries

The biggest regional competitor of the Indian IT industry is the Chinese one. Both countries have experienced growth in the past few years within the sector, and provide similar opportunities to foreign companies and potential customers. On the other hand, Indian companies tend to provide more creative services, while China focuses on computing and software development. 

Generally, India is a good opportunity for budget projects and average tech competencies compared to the EU & US markets. In terms of  IT investments, India is a promising destination.

What Makes India Attractive for IT Companies?

Local tech leaders and professionals working for IT companies in India have divided opinions as far as it concerns the reasons that make the country attractive for IT companies. 

According to Agnish Rawat from Fluidscapes, the attractive part is that IT wages in India are usually lower than in other countries, so it is the best country to outsource IT services with low wages and more value. With a market size expected to reach $1.6 trillion by 2030, India is the largest source of IT industry supplies in the world. Unattractive is that India's tariffs, which are still among the highest in the world, keep that country from being an appealing export market for labor-intensive manufacturing.

At the same time, Aniket Kumar from Kellton Tech Solutions Limited adds a few more things to the list. Among them, we can find: 

• Skilled Workforce: India has a large pool of talented and skilled IT professionals who are well-versed in the latest technologies. The country has a strong education system that produces a steady supply of graduates in computer science and engineering.
• Business Environment: India has a liberalized and investor-friendly business environment that encourages foreign investment. The government has launched several initiatives to ease regulations and promote entrepreneurship, such as the Make in India program, Digital India program, and Startup India campaign. The Indian government is also taking steps to streamline procedures related to tax, intellectual property, and other legal requirements.
• English Proficiency: India has a large English-speaking population, making it easy for international IT companies to communicate with their Indian teams. This language proficiency also helps Indian IT professionals to work with clients and colleagues from different parts of the world.

But there's also a downside. Deepak Kumar from Syncrasy Tech approached the question from both ways - attractive and unattractive: 

Attractive:

• Large and growing market size
• A large pool of skilled workers
• Lower labor costs compared to other countries
• Supportive government policies for foreign investment

Unattractive:

• The complex legal and regulatory environment
• Poor infrastructure in some areas
• Lack of uniformity in education and training
• Bureaucratic hurdles and corruption in some areas

TCS - The Dominant Player In The Indian IT Market

One of the most well-known IT companies from India is Tata Consultancy Services (TCS), which is part of the Tata Group conglomerate. TCS is the largest IT services company in India, and it operates in over 46 countries with more than 469,000 employees.

The company has a strong focus on sustainability and social responsibility, with initiatives such as the TCS Foundation, which supports education, healthcare, and environmental programs in India.

However, the competition grows tight, as the IT market in India is constantly changing and evolving with hundreds of thousands of professionals in the field, and even more businesses that are in need of IT services. 

How Does the Indian Government Support The IT Industry?

The Indian government has taken several initiatives to encourage the development of the IT sector in the country. Here are some examples:

• Startup India: The Startup India program was launched in 2016 to provide support and incentives to startups in India. The program offers tax exemptions, access to funding, and other benefits to eligible startups. This program has helped to create a favorable environment for startups in India, including those in the IT sector.
• Digital India: The Digital India program aims to transform India into a digitally empowered society and knowledge economy. The program includes initiatives to improve internet connectivity, digital literacy, and digital infrastructure. This has created a more conducive environment for IT companies to operate and grow in India.
• Make in India: The Make in India program is a government initiative to encourage companies to manufacture and invest in India. The program offers various incentives and benefits to companies that manufacture or invest in India, including those in the IT sector.
• Skill India: The Skill India program aims to train and upskill Indian workers to meet the demands of the job market. The program includes initiatives to provide training in the latest technologies, including those relevant to the IT sector. This has helped to create a skilled workforce that is able to support the growth of the IT sector in India. Research and Development: The government has also invested in research and development in the IT sector, with initiatives such as the National Supercomputing Mission and the Electronics Development Fund.

These initiatives are aimed at promoting innovation and developing cutting-edge technologies in the IT sector. These initiatives have helped to create a favorable environment for IT companies to operate and grow in India, including those related to funding, infrastructure, training, and innovation.

Additionally, the government has invested in building digital infrastructure like the National Knowledge Network and the National Optical Fiber Network to improve connectivity across the country. These measures are expected to create a conducive business environment for the growth and development of the IT sector in India.

Moreover, the series of initiatives that reflect the Indian Government’s support for the IT industry includes

• Production Linked Incentive (PLI) scheme: The Indian government has launched several PLI schemes to incentivize domestic manufacturing in various sectors, including IT hardware and electronics.
• Special Economic Zones (SEZs): The government has set up SEZs, which offer tax incentives and other benefits to businesses operating in certain geographic areas.
• National Policy on Electronics: The National Policy on Electronics aims to promote domestic manufacturing of electronics, including IT hardware and software, and reduce dependence on imports.
• IT parks and incubation centers: The government has established IT parks and incubation centers to provide infrastructure and support for IT companies, startups, and entrepreneurs.
• Research and development initiatives: The government has launched several research and development initiatives to promote innovation and development in the IT sector, such as the National Supercomputing Mission and the Center of Excellence for Internet of Things.

Best Cities to Do IT In India - Bengaluru and Hyderabad

Local tech leaders representing prominent IT companies from India point to Bengaluru and Hyderabad when it comes to the best places to work in IT within the country. 

Most of their arguments that support these options refer to the quality of life, the ease of doing business, and the large tech pool. 

On this note, we decided to quote Romy Frederick from iLeaf Solutions, who explained why these two locations are the best choice. 

Bengaluru (also known as Bangalore): Bengaluru is often called the "Silicon Valley of India" because of its reputation as a hub for the IT industry. The city is home to several major IT companies, including Infosys, Wipro, and Tata Consultancy Services. Some verifiable arguments supporting Bengaluru's status as an IT hub include:

• Large talent pool: Bengaluru has a large pool of skilled IT professionals, with over 200,000 people employed in the IT industry in the city.
• Established infrastructure: Bengaluru has a well-developed infrastructure that includes several IT parks, high-speed internet connectivity, and a supportive government.

Hyderabad: Hyderabad is another city that has emerged as a hub for the IT industry in India. Some verifiable arguments supporting Hyderabad's status as an IT hub include:

• Thriving startup ecosystem: Hyderabad has a thriving startup ecosystem, with several incubators and accelerators that support the growth of new companies.
• Strong government support: The government of Telangana, the state in which Hyderabad is located, has implemented several policies to support the growth of the IT industry, including providing funding and incentives to startups.
• Quality of life: Hyderabad is known for its high quality of life, which makes it an attractive location for IT professionals.

Overall, both Bengaluru and Hyderabad are considered to be some of the best cities for IT companies in India, with strong infrastructure, supportive governments, and thriving ecosystems that support the growth of the industry.

Mumbai only comes in third place. Surprisingly or not, Mumbai is considered overpopulated and too crowded. This factor determines a lower life quality compared to Bengaluru and Hyderabad. Nonetheless, according to Aniket Kumar from Kellton Tech Solutions Limited, Mumbai, India's financial capital, is also home to several IT companies, including those in the fintech and e-commerce sectors. The city has a large pool of skilled IT professionals and a favorable business climate, with access to funding and good connectivity.

The Indian IT Talent Pool - One Of The Most Valuable Resources For The Entire Industry

India has a large talent pool of skilled professionals in the IT industry, which is one of the factors that make the country attractive to IT companies. Many Indian students choose to study engineering or computer science to pursue a career in the IT industry.

In recent years, there has been a growing trend of Indian students pursuing degrees in fields such as data science, artificial intelligence, and machine learning, reflecting the increasing demand for skills in these areas. Additionally, many Indian IT professionals are well-versed in programming languages such as Java, Python, and C++, and are familiar with various technologies and tools used in the industry.

The desire and attraction towards the IT industry in India can be attributed to a few factors. Firstly, the industry offers good salary packages, growth opportunities, and the chance to work with cutting-edge technologies. Secondly, the IT industry is seen as a stable and secure career choice, which is particularly attractive to Indian students and professionals. Finally, the IT industry is considered to be a key driver of India's economic growth, which further enhances its appeal.

Additionally, there is a growing interest and attraction towards the IT industry among young people in India, thanks in part to the success stories of major Indian IT companies and the increasing demand for digital skills in today's job market. Many educational institutions in India are also focusing on developing skills in emerging technologies like AI, machine learning, and data science.​​​​​​

SEO (search engine optimization) is the process of optimizing your website in order to get a higher ranking in organic search results and consequently more organic traffic.

SEO is a long term strategy and requires advanced knowledge of ranking algorithms and some technical background, to be able to optimize websites for popular search engines like Google, Bing, Yahoo, DuckDuckGo, etc.

According to the latest survey on digital marketing conducted by TechBehemoths, about 70% of IT companies revealed that SEO is their main channel for leads, meaning that it’s a vital marketing activity that generates traffic, prospects and sales.

Some of the benefits of SEO are:

• Free organic traffic
• Brand awareness 
• Better control over brand traffic
• A vital marketing channel for leads & sales
• Supports other channels: social media, paid ads, direct traffic, etc.
• Optimizes your advertising budget
• Usually, has a higher conversion rate
• Gives you a competitive advantage
• Is a good long term investment, generating decent results

It’s not easy to find a reputable SEO company, as some SEO agencies used to provide questionable/suspicious services in the past, and lots of businesses became reluctant to pay for search engine optimization services.

When looking for and choosing an SEO service provider, you should consider a lot of aspects. Ideally, you should do some basic research, set up clear goals and ask yourself a few questions before hiring a company.

Here are some things to look for when searching for SEO agencies to partner with:

• Expertise
• Portfolio
• Years in business
• Case studies
• Price (expect to pay at least $30 / hour if you’re hiring an agency)
• Approach and particularities (technical SEO, link building, content optimization, etc.)
• Communication and reporting

TechBehemoths lists more than 30,400 SEO companies from all over the world. Check out their profiles and feel free to get in touch with them.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies.

SEO and search in the AI era

SEO has dramatically changed since the launch of chatbots like ChatGPT, Perplexity, Claude, etc. (post end of 2022), and disrupted the whole search industry for both business owners/publishers and users who search on the web.

User interaction has completely changed, with more users opting for natural language questions instead of search keywords.

While the traditional 10 blue links in Google or Bing are not gone, their importance has shifted , as traditional search engines now integrate summarized answers via AI (Eg. Google AI Overviews, Bing Copilot Search).

Traditional search engines are shifting to chatbot-like interfaces, where users discuss with AI and get relevant and customized answers, just like in ChatGPT or Claude.

This is good and bad news for both business owners and users.

On the positive side, AI chatbots offer endless possibilities for content creation, automation, customization, app/software development, etc. and the entry point is really low. But there are downsides too:

There have been many concerns that AI systems are using copyrighted content to train themselves and generate answers without giving credit or sending referral traffic to the original content creators.

Users can experience AI hallucinations (made up, false information), no real-time data, bias and might diminish critical thinking and evaluation of multiple sources to create an opinion or an action.

SEO is still the foundation

Being present and visible in both search engines and chatbots is critical these days. SEO is the foundation for that, as chatbots operate in a similar way: they use their large language models (LLMs) to answer questions and 3rd party sources (Bing index, web APIs, etc.) to provide real time or recent info and citations/sources within the answers.

If your website is present in Google or Bing index and ranks well in their organic search results, it’s most likely that it will be often cited in chatbots (although it’s not directly correlated).

This is why a new type of SEO has emerged: AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization) which is basically SEO for AI.

To make sure that your website ranks well and is present in traditional search index and AI based search engines, you still need to have a good technical SEO foundation. Here are some fundamental aspects that you need to consider:

• Robots.txt - should be properly configured so that search engines can access your website

• Crawlability - make sure you have a sitemap and meta robots tags on pages that you want or don’t want to appear in search results

• Duplicate content - implement canonical tags, so that search engines know what are the primary/preferred pages to be indexed and ranked/cited.

• Site speed - is essential for users and search engines. Your web pages should load fast on all kinds of devices.

• Mobile first - smartphones are the primary devices for most users, so having a mobile-first website is highly recommended. For more advanced sites with high traffic volumes: PWA and mobile apps could work too.  

• Schema markup - chatbots and search engines rely on structured data to better understand your pages and the type of content you are serving to users. Common schema types can be: local business, event, product, review, rating, etc.

There are other parts of SEO that should be also considered like content creation and backlink/citation building.

Content creation is a significant part of SEO and many companies choose to either outsource or automate the process by using AI tools. It’s important to note that search engines don’t penalize content created by AI, however the quality of content is vital and often content created at scale with AI, doesn’t present much value.

This is why SEO agencies can have a smart/modern approach where they use humans/professionals and AI to help them create valuable content, not just generate content that has no value.

Before you hire an SEO agency it’s important to ask and know exactly how they use AI and what’s their workflow.

Some agencies offer link building/citation building services. Our advice is to avoid bulk/automated link submission services and opt for customized and high quality link building services. Focus on quality rather than quantity.

Managing technical SEO can be overwhelming, hence you can opt for reliable SEO agencies that can make sure your website is up and ranking in search engines, while you can focus on achieving the desired business results.

How to shortlist SEO agencies for your projects?

Finding the right SEO agency for your projects might be a difficult task. That’s why, TechBehemoths offers a few tools to facilitate this process:

Search

Simply search for SEO related services and include the desired location (city or country) and browse the listings. Look at companies with awards, positive reviews, great/excellent profile strength and strong portfolios. 

Feel free to get in touch with the right companies directly from listings.

Advanced filter

Use the advanced filter to narrow down your search results by lots of handy criteria like: location, technologies and tools, team size, hourly rate, review count and rating, and many more. 

You can also sort the filtered results to get a more organized view of your shortlisted companies.

There is an option to save your filter results and choose to receive notifications if new companies meet your filter criteria.

Submit project

Head over to Submit project techbehemoths.com/project-submission and include your project description and specifications, and our system will match it with the best possible tech service providers. You will get a list of curated companies ready to execute your projects.