Munich is one of Europe’s leading cities when it comes to tech development and since 2016 the ICT sector has grown significantly. The Bavarian capital has one of the highest rates in tech employment, education, and revue per industry which indicates that Munich is a vital economic and digital center in Germany and also in Europe. 

The ICT sector in Munich is divided into 3 segments  - services, wholesale, and production. The service sector is relevant for most IT companies and digital agencies with the largest number of employees and the highest revenues. On the other hand, the product segment is the highest-selling out of all, in relative terms. 

According to the Bavarian Statistical Office, in 2017 the number of employees in the ICT sector in Munich was 119K, with 11300 companies providing jobs for IT professionals. The numbers do not include sole proprietorships and startups even if they are also part of the industry. 

Certainly, Munich as one of the leading tech centers in Europe has managed to attract tech behemoths such as Microsoft, Google, IBM, Apple, Alibaba Group, Cisco, Huawei, and Fujitsu. But also, Munich is the home where BMW, Siemens, and Audi brands were born and grown. 

When it comes to startups and accelerator programs, incubators, and partnerships, Munich is again excelling: 9% of all German startups are born and developed in Munich. Apparently a low number, but taking into account all cities with high IT potential, the results are actually impressive. 

Regarding salaries in the IT industry, according to Glassdoor, the figures are at $78K/Year or nearly 64K Euros/Year. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.