Explore Top Pay Per Click Companies in Germany
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Our TikTok marketing agency will help you reach your target audience and interact with potential customers to build a large fanbase for your brand!
Software Development, Consulting, Online Marketing
Professional and with attention to detail
Armbruster Consulting GmbH from Rastede - your reliable IT partner for smart solutions, clear strategies, and digital efficiency.
atrava is your partner for online marketing – from strategy to execution. With a focus on processes and goals, atrava provides long-term support.
Happy Heroes GmbH is a full service online marketing agency from Berlin. We look forward to hearing from You!
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As a freelancer, I specialize in WordPress development and local SEO for small to medium-sized businesses
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Digital-Marketing Agency in Germany (Stuttgart, Hamburg + Remote) SEO, SEA, Social, Paid, Organic, Analytics More relevant reach at better performance
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Digital Online Marketing Agency for SEO, SEA, Social Media, Display, Influencer, NFT & E-Commerce
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We specialise in performance marketing: From analytics and technical advice/support to SEO, creative content, SEA and affiliate marketing.
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Real beauty comes from outside. Jung & Billig plans, designs and develops beautiful advertising for beautiful people. The full-service advertising...
Know exactly how efficient is your spending for digital marketing. Use end-to-end analytics to measure your customer's search queries, clicks and...
The Internet is a medium that is becoming more and more important in the marketing strategies of all companies and is already indispensable today. All...
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TRENDOMEDIA is a multi-headed team of specialists for online and performance marketing as well as web design based in Düsseldorf and providing solutio...
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Eprofessional is one of the most experienced agencies for digital marketing in Germany. Eprofessional reaches online marketing objectives for brands a...
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We are a full-service-agency for your digital marketing! Our range of services includes the conception, technical and editorial implementation, mainte...
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Sumax is a specialist in online marketing. As a full service agency Sumax offers on request all services for a holistic online marketing strategy. We...
Achigo is a full-service marketing agency that offers customized marketing packages and strategies for Ecommerce, Amazon, Real Estate and SaaS industr...
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Clicks Online Business, headquartered in Berlin, Dresden, Munich and Cologne, has been a specialist in online marketing for eleven years. With more th...
As e-commerce and marketing experts in Germany we do not only know the German market inside out but we are also an expertise-driven team combining the...
Profound knowledge, many years of experience and the necessary sensitivity - Seosmart combines all this as your professional SEO agency in Berlin in h...
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The German ICT Industry: Data, Companies and Predictions
Germany is home to the single largest IT market in Europe, accounting for around a quarter of the European market by value. Innovation comes as standard in an industry characterized by a thriving of small and medium-sized enterprises. Increased business demand for smart data products and services in the cloud is driving domestic IT market growth, as Germany embarks on a far-reaching program of digitalization that promises to transform the economy.
According to Payscale, the average salary of a web developer in Germany is estimated at around 3,500 EUR/mo - one of the highest in Europe, which defines the high demand on the market for digital services and products, but it also reveals the high-quality services companies based in Germany provide. According to Statista, the IT industry market in Germany is predicted to reach $75.48 billion by 2025, with IT Outsourcing dominating this market, reaching $32.15 billion. It has a CAGR for 2025-2030 of 3.33%, expecting a market volume of $88.94 billion by 2030. Germany is a leader in IT services, prioritizing innovation, and delivers high quality services.
Why Should You Work With German IT Companies?
Needless to say that the presence of tech giants in Germany, and their continuous investment in the local IT environment, is one of the basic indicators of a healthy IT industry. But, most importantly, the fundamentals of the IT industry in Germany are small and medium businesses that face tough competition, which in turn stimulates the growth and development of the entire IT ecosystem. Based on a report from the International Trade Administration, in 2025, the number of IT companies in Germany was above 100K, and Berlin only the most developed digital hub, was the home of 38K+ IT companies.
However, the main reasons for working with German IT companies remain a good business culture, rich experience, and skilled professionals.
What You Should Be Aware of When Working With a German IT Company
Despite the benefits of working with German companies, there are several factors that you should be aware of. First of all, the huge number of companies creates difficulties when choosing only one. It is possible to experience psychological fatigue due to the wide variety of good offers you may receive from German or German-based agencies. Despite these challenges, hiring a IT service provider from Germany can bring lower costs than other people expect, talented tech professionals, good education system, stable business ecosystem, productive tech experts, and attention to details.
Speaking of the differences between German and German-based IT companies, this is another challenge to make the difference in which type of company you contacted. There is a performance difference between the two types of companies mentioned above, but not always in favor of the first one.
Are German Companies Reliable?
German IT companies have probably the best reputation in Europe, especially due to the high number of projects they attract, but also based on the country’s business reputation in general. Even though more foreign companies from countries with questionable reputations relocated or declared themselves as German, the overall rating didn’t go down, but on the contrary. This may be explained by the fact that foreign companies would rather adapt to German rules and improve their reputation as well.
How the German IT Industry Relates to the Neighboring Countries
Having ¼ of the European market value, the German IT industry is considered to be the most developed, with the UK and France in second and third position, far behind it. In 2025, Germany holds approximately 19.7% of the market share, followed by the UK at 16.2% and France at 12%. Both countries have robust tech environments that dominates the European continent, with Germany that leads in high-tech industries, and the UK as a prominent tech economy.
What is Pay Per Click and what are its benefits for your projects?
Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.
The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.
PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.
According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).
PPC can help grow your business in multiple ways. Here are some advantages:
- Relatively easy to setup and launch
- Instant traffic
- Brand awareness
- Fast results (leads, sales)
- Cost effective (depends on multiple factors)
- Advanced targeting
- Can be tracked very accurately
- Precise control over your budget
Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:
- Experience - do they have experience in your market, language, etc.?)
- Portfolio - browse their portfolio and ask for more info
- Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
- Turnover time - PPC analytics and data is usually available within a few hours/days
- Communication and reporting - what’s the preferred communication channel and what reports are provided
There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.