Berlin is probably the largest tech hub in Germany and one of the leading cities in digital transformation in Europe and in the world. Even though there are different opinions about the Berlin tech scene and industry opportunities, it still remains one of the most popular places for startups, tech businesses, and job seeking. 

There are many sorts of data contradicting each other regarding the number of companies, average wages, and investments but still, according to the world’s most relevant sources, we picked up a selection of relevant information to understand the entire picture better. 

Glassdoor mentions that the average salary in the IT industry in Berlin is around $68K/year or 53K Euros/year. On the other hand, Average Salary Survey mentions almost the same numbers - 56K Euros or $68K/year, so regarding the salary, everything is pretty clear -  It’s one of the highest in Germany and in Europe but it’s lower than in Munich. 

When it comes to the overall number of IT companies in Berlin there is no precise data. However, on TechBehemoths are registered 220+ software companies, web, and digital agencies but the number is way higher. 

Berlin is also a great place for startups - only in 2019 startups received $5.9Bn. The investments are among the highest in Europe, but twice less than London. According to an article published on Sifted, there is more likely to get funds in Berlin at an early stage of a startup rather than at a post-seed stage. And again, compared to other top tech hubs in Europe, Berlin is a place for early-stage startups as the number of startups at a later stage is considerably lower. 

Overall, Berlin is a great place for all sorts of IT businesses, web agencies, and digital companies. It has relatively cheap prices for rent and an active lifestyle - an advantage that attracts young professionals. Considering Berlin as a place for your new business or hiring a digital partner from Berlin is a good option and it has good chances for ending up in a successful business story. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.