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Packaging design involves a combination of form, structure, materials, color, imagery, typography, and legal information to create a marketing product. It is crucial for branding strategy development and small business marketing, since attractive packaging has significant effects on sales, revenue, and brand awareness, supporting business growth. Around 30% of purchase choices are influenced solely by packaging. Recent studies indicate that packaging might substantially impact purchase decisions more than previously understood, in contrast to marketing methods like TV, radio, and online reviews.
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What is Packaging Design and what are its benefits for your projects?

Packaging design involves a combination of form, structure, materials, color, imagery, typography, and legal information to create a marketing product. It is crucial for branding strategy development and small business marketing, since attractive packaging has significant effects on sales, revenue, and brand awareness, supporting business growth.

Around 30% of purchase choices are influenced solely by packaging. Recent studies indicate that packaging might substantially impact purchase decisions more than previously understood, in contrast to marketing methods like TV, radio, and online reviews.

The most common types of packaging include: 

  • Paper

  • Cardboard or corrugated boxes

  • Plastic bottles or containers

  • Glass jars

  • Aluminium tins such as sodas or cookie containers

There are many factors to think about when deciding on the packaging for a product. It should offer protection for the contents, allow for easy storage, provide information about the product, and attract customers when it's on display. 

Also, it establishes a powerful initial impact, shapes and reinforces the brand's image, and engages in communication with clientele, constituting the primary roles of product packaging.

Things to Look for in a Package Design Company: 

  • Portfolio and Expertise: Review the agency's portfolio to determine if its design style aligns with your brand and vision. Look for diverse projects showcasing unique packaging designs.

  • Understanding of Brand Identity: The agency should be able to understand the principles, goals, and personality of your brand. The packaging should emotionally engage your customers and represent the personality of your business.

  • Teamwork Approach: Collaboration and open communication are essential for a successful relationship. Pick a design firm that will collaborate closely with your team throughout the design process and be open to hearing your suggestions.

  • Technical Proficiency: Along with aesthetics, packaging design also takes into account structural elements, printing methods, and materials. In order to produce designs that are practical and feasible, make sure the agency is aware of these technical challenges.

  • Project Management: Efficient project management is crucial for the timely delivery of packaging designs, requiring a clear process and meeting deadlines.

  • Client Testimonials and Referrals: Evaluate agency reliability, professionalism, and quality by reviewing reviews and testimonials from past clients. You can reach out to past clients for insights.

  • Budget and Cost: Make sure you understand the pricing structure of the agency and that it fits within your budget. Keep in mind that investing in great packaging design can have a big impact on the success of your products.

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