Explore Top Online Reputation Management Companies in Pakistan
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The ICT Industry in Pakistan: Data & Insights
Pakistan’s Information Technology (IT) sector has a promising future with its talented youth and is poised to become the largest export industry of the country, according to the Pakistani High Commissioner to the UK.
Based on this information, it is also important to mention that the average salary in the IT industry in Pakistan is estimated at around 378 USD/mo, making the country one of the most accessible and competitive in the region in terms of prices.
Based on a report of the State Bank of Pakistan, the IT industry value is set to grow double in 2020, making a progress from $3,5 bn in 2019 to $7 bn. USD.
Why working with Pakistan-based IT companies
Pakistan-based IT companies and web agencies are in the full development process and promoting their services mainly to foreign clients using the latest technologies. Even though Pakistan is probably the newest player in the IT sector in the region, it revealed it has huge capacities with a number of tech startups and new web agencies that continue to grow. In this way, there are more than 1500 IT companies in Pakistan with 10,000 professionals enrolling in the sector each year.
What to be aware of when working with Pakistan-based IT companies
The relatively low number of IT companies in Pakistan is motivated by two factors: First, as mentioned previously is that the web agencies based in Pakistan are new in the region and are in full development and promotion process. The second reason is that professionals in the country are focused more on freelancing than entering a corporate environment and developing a digital business system - based on a report from the NY Times.
Considering both indicators, it should be noted that the Pakistan-based companies don’t have rich experience on the market and thus, a developed-business culture which may be a challenge for potential foreign clients.
How reliable are IT companies from Pakistan
The young and inexperienced behavior of Pakistan-based IT companies and web agencies is compensated by the high capacity and low prices on the market that they can provide. This makes Pakistan-based companies and web agencies, but as well as freelancers to have a balanced reputation on the global market, making the selection process easier for potential clients.
How Pakistani IT Industry relates to the neighboring countries
Pakistan is trying to make its place in the global setup. Perhaps, this is the reason why the country’s freelancers offer rates 30% to 50% less than the ones offered in India. According to NASSCOM, India’s IT market size is $150 billion while Pakistan’s is just $3.5 billion. While India’s population is seven times higher, their investment in the startup's ratio is also 30 times greater. The ratio of the size of the economy is 1:10 while the market size of startups is 1:100. This can be improved as Pakistan’s startups market can grow up to 5 times
The Global Competitiveness Index and Ease of Doing Business Index of Pakistan show that the country has some giant strides to make. India has 6 big IT companies and every company has at least a $10-billion revenue a year. Google, IBM, and Microsoft have their local office in India, promoting the country’s industry through research and development. On the other hand, Pakistan has not seen business tycoons venture into the IT industry. Pakistani businessmen love to invest in real estate and gold.
What is Online Reputation Management and what are its benefits for your projects?
Online reputation management (ORM) is the practice of strategically controlling and enhancing the way a brand, business, or individual is perceived online. It plays a vital role in building customer trust, establishing industry credibility, and driving sales. Key aspects of ORM include effectively responding to negative feedback, getting positive reviews, and closely monitoring brand mentions on various platforms.
Are you aware that 75% of businesses consider online reviews, comments, and forum posts crucial for their financial stability and reputation?
Why online reputation management is important for your business
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The way your brand appears online can significantly impact purchasing decisions.
In fact, studies show that 59% of shoppers conduct online research before making a purchase, and a whopping 97% of consumers consult product reviews before buying. This means that if your brand doesn't present itself positively online, you risk losing potential customers.
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Managing negative reviews is essential for any business.
While negative reviews are unavoidable, actively monitoring and responding to them can have a positive impact on your online reputation. Research has shown that customers who had their complaints addressed within five minutes on social media were more likely to continue making purchases with the company in the future.
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It provides valuable feedback.
Customer reviews offer valuable feedback that can help identify and address potential issues in your products, services, or overall customer experience. By analyzing and reading through multiple reviews, you can gather useful insights that highlight recurring complaints and guide improvements.
Factors that Contribute to ORM
While every business uses a unique mix to maintain its online reputation, effective ORM should involve combining the following strategies:
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Owned media – Experiences of both employees and customers, user-generated material, assessments, online seminars, and brand-generated content.
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Paid media – Lead generation, affiliate programs, native advertising, and sponsored social media postings.
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Earned media – Public relations, media relations, and influencer marketing.
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Shared media – Community service and collaborations, co-branding campaigns, and organic social media content.
What is the role of online brand reputation manager
A brand reputation manager maintains a positive online image for a brand. They utilize various online resources to monitor and influence public perception of the brand. This involves analyzing reviews, tracking online mentions, and measuring brand sentiment. By actively managing the brand's online presence, they ensure that the brand maintains a positive reputation among its audience.
TechBehemoths lists over 243 online reputation management service providers. Use the smart filters to find and select the companies you need. You can view their profiles and reach out to them for collaboration or submit your project. The TechBehemoths team will assist you in finding a brand strategy service provider that matches your needs. Lastly, you can find out more about what is online reputation management and how to develop effectively on TechBehemoths blog.