Explore Top Companies in Nigeria
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We are a Digital Advertising and Creative Agency focused on delivering digital advertising solutions for our clients.We help Businesses, Online Retail...
Digital Strategy Marketing guru is a result-oriented team of professionals since 2018. We have helped our clients grow their businesses and brands to...
Webpaal web design company gives your website that professionality it deserves, it’s no longer enough to just have an online presence.You need to stan...
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Acumen Digital is a user experience design agency based in Lagos, Nigeria. We create interactive experiences and products for brands around the globe.
TWPC Tech is the Information and Technology division of The Workplace Centre Limited where creativity, technology, and innovation are brought to bear...
Street Toolz is an African digital marketing and interactive agency with headquarter in Lagos. Founded in 2012 with the belief that user experience, i...
We create digital marketing strategies,design websites and Mobile App that engages your audience,tell your story and drive leads that grow your busine...
Creative web design and development services for businesses that want to elevate their brand in the digital world.
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Relates Media is a digital marketing agency in Lagos, Nigeria aimed at using digital marketing channels to build relationships between businesses and...
Kenneth Price Nigeria is a Digital Marketing and Brand Management Agency in Abuja, Nigeria. The company provides a variety of services including:...
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Hive 4 Solutions is a digital agency providing innovative solutions to help grow, develop and support your business online. hive 4 solutions is an ful...
CopyTunerz is a consumer-focused copywriting firm catering to the content needs of SMEs and Fortune 500 companies. Our copywriters specialize in creat...
Frandimore website design & online marketing was founded on November 2012. Our aim is to accelerate your business frontier and capabilities throug...
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Broadshift is a premium design company that focuses on quality, innovation, & speed. We utilize technology to deliver results and grow our clients...
Brangenius is a full service creative agency in Onitsha, Nigeria. run by creative people and design addict. we offer services such as Website design...
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We create beautifully designed, fully responsive and professional websites that converts visitors into clients. We are based in Benin City, Edo State,...
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Boxvibe is a web design company based in Port Harcourt, Nigeria At Boxvibe, we support businesses with unique Website Design, eCommerce Development, r...
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We are a web design and software development company in Abuja, Nigeria. We provide services that help brands to grow digitally. We also offer services...
Gida Concept is a Freelancing Company Created To Give its clients maximum satisfaction with their services. Our only Goal is to give our clients a wor...
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SA&B Mega Resources is a fully integrated Marketing Communications company with immense capacity to provide bespoke and premium 360 degree communi...
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We Help & Guide You To Achieve Your Business Goals As the Best Web Design and Digital Marketing Agency in Abuja, Nigeria, KM Consulting is best...
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We build products and sell services to Creators, E-commerce and Media to help them grow and scale. Digital Product & Marketing Agency that focu...
Web design Nigeria is a web design and full digital service agency in Lagos, Nigeria. We are the best rated agency in town, and we pride ourselves on...
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Naijium is the #1 entertainment biz featuring the hottest media updates about music, movie, castings, trailers, premier news & more! We are all...
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The ICT Industry in Nigeria : 2021 Report
Nigeria’s ICT sector was worth an estimated $32.48 billion in 2017, constituting 31.7% growth from 2016. The telecommunications segment makes up the vast majority of this at around $2.1 billion. Other important contributors are broadcasting, data center services, cloud, IT, and BPO.
Nigeria’s combination of relatively stable governance, strategic location, and young and innovative population has made it an attractive destination for multinational companies. Several notable firms such as Oracle, IBM, Microsoft, Cisco, HP, and SAP have offices in Nairobi, and some have based their entire African operations from these offices.
Why you should work with Nigerian IT companies
Digital service providers in the cloud and BPO markets are largely involved in the provision, rather than the development, of services, whilst Nigerian firms are more prevalent in the fintech and eCommerce markets. The physical technology required for the delivery of digital services is typically imported, and it is not clear that Nigeria could produce these products more efficiently.
A key strength in the digital services market is the acceptance of mobile services. Any consumer solution entering the market would have to be mobile-compatible. Mobile healthcare services are expected to grow particularly rapidly as the sophistication of these offerings increases.
In addition, the CEO of Toniceli considers that one of the competitive advantages Nigerian IT companies have compared to those established in neighboring countries is the challenging conditions. Here in Nigeria, we're used to working in challenging and stressful environments. This gives us grit especially when faced with challenging projects. It's just a part of our nature to face challenges headlong and not to back down.
What to pay attention to when working with Nigerian IT companies and web agencies
On the consumer side, it is vital that any proposed digital service offering be mobile-compatible due to the prevalence of mobile usage in Nigeria. Furthermore, smartphone penetration in the region is steadily increasing, thus increasing the sophistication of viable digital service offerings.
Given the acceptance of fintech by the Nigerian population, a possible route to entry in the consumer market is to acquire one of the many smaller fintech firms in the industry. This would resolve some of the primary barriers to entry, most specifically bureaucratic red tape and a lack of local knowledge.
On the corporate side, the most effective route to entry is likely through partnerships with smaller local resellers. This model is already popular in the Nigerian market. A key differentiating feature here will be how well the service adapted to the Nigerian market.
How reliable are Nigerian-based IT companies?
Considered to be one of the biggest African IT hubs, Nigerian web agencies and IT companies compete only with Ethiopian ones in terms of reliability. As many foreign companies have already invested and thus developed the local IT infrastructure and industry overall, Nigerian IT companies find it easier than other neighboring countries to enter the global market and provide their services for accessible prices.
How the Nigerian IT industry relate to the neighboring countries?
Nigeria is actively trying to establish itself as a key ICT hub in the East African region. The country appears to be making good progress in this regard, helped by having a strong connectivity infrastructure and a young, innovative population. Despite this, the country currently faces considerable political uncertainty, and issues surrounding the transparency of tenders remain a major barrier to growth.
Although Nigeria’s score for the metric measuring the economic impact of ICT is not high in absolute terms, it ranks 54th in the world. This supports the conjecture that businesses, government, and consumers will be receptive to new technologies as ICT has already had a substantial impact on the Nigerian economy.
The Business Environment in Nigeria
The CEO of Toniceli - a leading Nigerian IT company, Oluwayomi Olabanjo states that The Nigerian business environment is one which is quite growing rapidly. Most business environments are still very much clustered in the city of Lagos, but over the years, there's been an expansion in economic clusters in other cities. There had been challenges in infrastructure, policies, power, and access to professional training and education, however, things have been getting better over time, especially with the coalition of private and public enterprises addressing these challenges headlong. I would say the biggest factor we've had working for us in the Nigerian market is the availability of youthful talent and the increasing flow of foreign and local capital into the market.
What Makes Nigeria Attractive for International IT Companies?
Oluwayomi Olabanjo mentions on this topic that What makes it attractive is the abundant supply of youthful talent. However, unstable government policies, infrastructure, and power shortages are challenges making it unattractive for international IT companies.
Yet, the Nigerian Communications Commission had been doing quite a lot with the startup bill and also with the establishment of public-private incubator programs within the country. I really do believe they should be given credit for this.
Lagos, Ibadan - Best cities for doing IT business in Nigeria
Lagos due to the fact that it has always been the economic hub of the country, hence the IT industry has found it quite easier to experience growth in that space.
Ibadan due to the fact that it is a fast growing economic hub and also, there's less capital expense in setting up and running a company here. - mentioned Oluwayomi Olabanjo.