The United States has probably the most advanced software and information technology (IT) services industry in the world. More than 40 percent of the $5 trillion global IT market is in North America, primarily the United States. The industry accounts for $2.1 trillion of U.S. value-added GDP (more than 10 percent of the national economy) and 702.276 jobs. According to CompTIA, there are more than 700,000 software and IT services companies in the United States. 

The average net salary of a web developer in the US is around $82,532 annually. On the other hand, the hourly rate is nearly $33.47, which makes it one of the best-paid jobs in the world within the IT industry. 

Why Should You Work With American Web & Software Development Companies

U.S. software development companies operate in a mature, harmonized market and have a reputation for producing reliable and effective solutions that quickly accelerate to the marketplace. International companies in the industry have shown interest in the U.S. market because of its strong intellectual property rights laws and enforcement. U.S. companies lead the world's packaged and custom-software markets and are competitive in nearly all other market segments with a stable overseas market share.

What You Should Be Aware of When Working With a US-based ICT Company

Having a large IT market has both advantages and disadvantages. While offering a wider variety of US IT companies to choose from is one of the biggest advantages the U.S. has to offer, the challenge for potential clients and partners of the U.S.-based web & IT companies is that the industry development is not equally distributed across all states and cities. For example, many tech companies are relocating to Texas from Silicon Valley. This is why it’s good to have in mind the most important U.S. IT hubs and focus on choosing the most suitable one depending on your needs. 

How Reliable are US-based IT Companies

Based on a report delivered by CompTIA in 2020, which is still relevant for 2025, the changes in the global IT market that make competition in this area tougher, U.S. companies will focus more on three development pillars: 

• Training and Certification of professionals in their existing tech skills
• Training and Certification of professionals in new tech skills
• Career growth and project management.

This means that the market is saturated with the workforce, and there is a small probability that companies will increase their hiring rate for new professionals. However, intensive and extensive skills development of U.S. tech professionals will increase the capacity and attractiveness of U.S. IT companies and web agencies. Additionally, this will improve the already well-developed abilities to deliver high-end products and services in the IT field.

How Does the US IT Industry Relate to the Neighboring Countries

Considering that the US has probably the most developed IT infrastructure, the industry will keep its position for at least 3 years. On the other hand, the rising numbers of IT companies from Canada and Mexico come in contrast with what US companies have to offer. In other words, clients still have to choose between US companies and neighboring countries as the offers differ in quality and ways of executing projects. 

Overall, the US IT industry is in leading positions in different sectors, and combined with an authentic business culture, will probably continue to keep its attractiveness. Although companies from the U.S. are flexible and are always adjusting to market requirements, the global market still remains unpredictable, which may lead to significant changes in the future.

US Tech Industry Outlook for 2025 and Beyond

The US is still leading the world with its cutting-edge technologies, despite some narratives. The expected revenue for the market of IT Services in the US is $563.94 billion by 2025, with a CAGR of 3.73% from 2025-2030, according to Statista. The biggest segment of this segment is IT Outsourcing, reaching $218.02 billion by the same year. This sector has an increased demand for solutions in cloud computing and cybersecurity services.

Artificial Intelligence will influence the tech sector in the US, with only the Generative AI contribution to GDP of $7 trillion in the next 10 years, and it can save up to $1.4 billion for the federal government. 

The US is keeping its position in scientific research, graduate education, AI firms, and competitiveness. The US tech sector’s future focuses include AI, increasing cybersecurity & cloud computing. 

The form of paid publicity that integrates seamless into a platform’s content, which appears on is called Native Advertising. The paid posts have the same format as the non-sponsored ones. They are everywhere, in social channels, various platforms, and websites. These ads are meant to be smooth extensions of the page, not to interrupt the users’ experience on the website. A better possibility to be seen is for sponsored posts compared to banner ads, because they can blend in. 

Their popularity is growing thanks to their effectiveness and accounts for approximately ⅔ of the total digital display ad spend. Now, Native Advertising is used as a brand awareness tool alongside other marketing strategies. 

Statista says that by 2025, the Native Advertising global market is expected to grow to $92.4 billion in Western Europe, compared to $19.6 billion in 2020. Native ads are more popular with 53% of users than traditional ones. These data represent the increasing demand and need for Native Advertising.

Why is Native Advertising important for your project?

Native Advertising is best for almost every type of business. For instance, from telecommunications with a broad audience to a brand selling products to a specific audience. These businesses can use carefully created articles, videos, images,  blogs, and posts on social media to engage with users. The key to success is the right placement, creative content, and good storytelling. The perks businesses can leverage are the following:

• Better experience for users
• Higher rates of engagement
• Increase brand reputation
• A variety of social channels
• Higher click-through rates
• Budget-friendly
• Non-disruptive ads

To select the right platform offering Native Advertising services for your project, you should consider the reason for using Native ads, the desired audience, and the formats of ads you want. Besides these, you should consider the following criteria:

1. Understand your audience: Look into demographics and what your audience’s interests are.
2. Create attractive content for your targeted audience: Find out what are the preferred social channels of your audience, type of ads and style and use them to your benefit.
3. Budget: Usually, agencies that offer Native Advertising services offer two pricing models, cost-per-click (CPC) and cost-per-thousand impression (CPM). Consider these models to correspond with your budget.
4. Choose creative design: A key factor for your Native Ads to have success is for them to have an appealing design. Choose a platform that relates with your desired style and design.
5. Improvement of post-click experiences: It is important for your project to have optimized post-click experiences. What your followers will see after clicking has a big influence. Select an agency of Native Advertising that has this feature.

By carefully selecting these aspects, you can make a calculated decision and choose a suitable Native Advertising service platform for your project. Also, you can benefit from the various perks Native ads are providing for your business, being an investment for long-term progress. 

There are almost 100 companies from different locations like Europe, Asia, North and South America, the Middle East, and Africa on TechBehemoths. This platform has a rich filter option, giving the possibility to choose from hourly rates to the needed location. Fair ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.