IT is the most advanced and popular field in Ukraine. Ukrainian IT industry is expected to reach $10 billion in value by 2021. The local software development community has grown by 27% in 2017 and currently employs over 185,000 IT specialists.

Ukraine ranks 4th in the world by the number of tech workers after the United States, India, and Russia. Moreover, its IT workforce is expected to surpass the 200,000 marks in 2021

Why you should work with Ukrainian IT companies?

The Ukrainian tech industry has benefited from a close cultural fit with European and Western markets as well as a central time zone. This means that the cultural fit comes both from a shared European history as well as working regularly with international businesses. Since 2013 an agreement between the European Union and Ukraine has also made it easier for Ukrainians to travel throughout Schengen to build business relationships.

 Additionally, the considerably lower prices compared to other European countries, made from Ukraine a good destination for sourcing out talents and workforce with relatively competitive skills and education. 

What to be aware of when working with Ukrainian IT companies

Due to the cheap prices Ukrainian web agencies offer, the market perception tends to take professionals and companies based in Ukraine as an outsourcing destination or a budget project alternative to other similar European opportunities. Additionally, cybersecurity, piracy and tech skills raise questions about hiring or not a Ukrainian web agency for web projects

How reliable are Ukrainian companies

Having the association agreement with the EU, Ukrainian companies starting 2013 entered a new phase of cooperation and received more access to European market, business culture, and IT environment and infrastructure. It is considered now, in 2020 more reliable than it was before and visible progress was registered; but with the regional background, is still far behind its neighbors in terms of competitiveness and skills

How the Ukrainian IT industry relates to the neighboring countries

With three large competitors as neighbors, Ukraine has been struggling to become the largest tech hub in the region. Compared to Russia, Ukraine enjoys a similar IT infrastructure but has more opportunities due to access to the EU market. Poland, on the other hand, has a considerable advantage due to advanced facilities and market investments which makes it more attractive than Ukraine. Also, Romania is a strong competitor in the region that claims leading positions in software development and IT infrastructure development. 

Overall, Ukraine has a strong position in the region and in Europe, with a massive IT presence which allows companies based there to attract more customers from different segments. However, the trends show that market preferences move to another price segment than the one Ukrainian companies are on to.

Marketing automation is the process of using software to automate certain marketing tasks, such as email marketing, lead generation, scoring, or social media marketing. 

Automation is like letting software play the role of a worker, while the marketing team saves time and focuses on more strategic activities. So, marketing automation can:

• Increase efficiency

• Save time 

• Improve marketing ROI

• Create personalized marketing campaigns

• Generate and convert leads 

According to a recent study by the Aberdeen Group, companies that use marketing automation generate 50% more leads, and about 67% of marketing automation users consider it to be very effective. The value of digital marketing automation is also highlighted to the fullest in our insightful article How Automation is Helping Businesses To Optimise Their Digital Marketing. 

Professionals who specialize in Marketing Automation are marketing automation specialists or digital marketing managers and they are experts in various marketing automation platforms and CRM systems.

You may ask who it’s for - marketing automation.

The truth is that marketing automation is ideal for businesses in any industry, of all sizes that want to improve their marketing efficiency, but an especially beneficial solution is for businesses that sell B2B products or services.

If you are looking for a Marketing Automation provider TechBehemoths is the right place. There are more than 519 companies from different countries ready to help and improve marketing effectiveness. Just explore them and choose the one that suits you. 

To narrow the result you can use the filters by location, price, or reviews, or submit your project and we will help you with this task.

Keep in mind when choosing the marketing automation provider, it should have experience and reputation, offer a range of automation services, and competitive pricing.