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Explore Top Marketing automation Companies in Poland

Below are 25-27 of 27 companies. Last updated in: October, 2025

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The ICT Industry in Poland: General Profile

The Polish IT industry is one of the most important sectors of the national economy, with high fundamental principles and future growth prospects. Poland is one of the leading countries, next to Ukraine, in providing software development services in the CEE region. Additionally, Poland’s Software Development services market is expected to reach $13 billion by 2026. This sector had over 91,000 employees in 2024. 

Some aspects, like state budget compensation, the specialist available, or the rapid development of the market, are influencing the industry. The country is also one of the winners when it comes to the global financial crisis, which helped it to offer products and services that have been in short supply lately – economic stability. That is the main reason why companies started to be interested in the Polish market. It also has an evolving startup ecosystem. The number of startups in Poland grew from 2,900 to 3,324 from 2018-2023. 

According to PayScale, the average salary of a Polish web developer is around $19.12 K/year. On the other hand, the hourly rate of a Polish web developer is estimated to be around $19.11, which makes Poland a good destination for cheaper IT services and as well, a favorable country for sourcing out human resources and IT professionals. 

Why Work With a Polish IT Company

Out of many reasons why Polish IT companies are worth working with, two of them are considered the most important. 

First of all, the increasing market demand combined with the presence of tech giants such as IBM, Microsoft, HP, and Google contributed to Polish IT culture and development and increased the competitiveness of the country’s IT companies in Europe. 

The second reason lies in the abundant human resources, which come in contrast with the neighboring countries. The number of IT professionals and web education in the country shaped the IT companies based in Poland as accessible and easy to handle. 

What You Should Be Aware of When Working With Polish-Based IT Companies

On the other hand, the cheap hourly rates of Polish IT professionals made the country a great destination for outsourcing, leaving local companies not much space they afford to provide higher quality IT services. 

Are Polish IT Companies Reliable?

Polish IT Companies invaded the European market with offers to beat, offering the full-service range in web design and development, app, software engineering, and marketing for prices that are twice, or even three times, lower than the average. 

Although not all Polish professionals can provide services they are promoting, most of them do, but most of the time, the quality is proportional to prices, which tells a lot about the reliability of Polish companies. Nonetheless, Tech Behemoths recommends studying the market and connecting with as many companies as possible to find the one that suits you, just like in the case of any other country. 

How Polish IT Infrastructure Relates to the Neighboring Countries

With an abundant labor force and tech professionals, as well as having lower prices than the western neighbouring countries, Poland's IT industry is a strong regional competitor, connecting Eastern Europe with Western Europe, both geographically and by value. Compared to Ukraine, Poland has way more market opportunities and geographical advantages, attracting more companies in the IT industry. On the other hand, most Polish IT professionals are being outsourced by German companies due to higher salaries and opportunities, which reveals that the country’s infrastructure has to progress until it is able to keep the workforce inside its borders. Poland’s tech sector has over 430,000 employees, while Germany has 1,26 million people in the ICT sector. 

Overall, due to progress in the IT industry, Poland has the potential to become not only Europe’s largest tech hub but also one of the most skilled ones.
 

What is Marketing automation and what are its benefits for your projects?

Marketing automation is the process of using software to automate certain marketing tasks, such as email marketing, lead generation, scoring, or social media marketing. 

Automation is like letting software play the role of a worker, while the marketing team saves time and focuses on more strategic activities. So, marketing automation can:

  • Increase efficiency

  • Save time 

  • Improve marketing ROI

  • Create personalized marketing campaigns

  • Generate and convert leads 

According to a recent study by the Aberdeen Group, companies that use marketing automation generate 50% more leads, and about 67% of marketing automation users consider it to be very effective. The value of digital marketing automation is also highlighted to the fullest in our insightful article How Automation is Helping Businesses To Optimise Their Digital Marketing

Professionals who specialize in Marketing Automation are marketing automation specialists or digital marketing managers and they are experts in various marketing automation platforms and CRM systems.

You may ask who it’s for - marketing automation.

The truth is that marketing automation is ideal for businesses in any industry, of all sizes that want to improve their marketing efficiency, but an especially beneficial solution is for businesses that sell B2B products or services.

If you are looking for a Marketing Automation provider TechBehemoths is the right place. There are more than 519 companies from different countries ready to help and improve marketing effectiveness. Just explore them and choose the one that suits you. 

To narrow the result you can use the filters by location, price, or reviews, or submit your project and we will help you with this task.

Keep in mind when choosing the marketing automation provider, it should have experience and reputation, offer a range of automation services, and competitive pricing.