Munich is one of Europe’s leading cities when it comes to tech development and since 2016 the ICT sector has grown significantly. The Bavarian capital has one of the highest rates in tech employment, education, and revue per industry which indicates that Munich is a vital economic and digital center in Germany and also in Europe. 

The ICT sector in Munich is divided into 3 segments  - services, wholesale, and production. The service sector is relevant for most IT companies and digital agencies with the largest number of employees and the highest revenues. On the other hand, the product segment is the highest-selling out of all, in relative terms. 

According to the Bavarian Statistical Office, in 2017 the number of employees in the ICT sector in Munich was 119K, with 11300 companies providing jobs for IT professionals. The numbers do not include sole proprietorships and startups even if they are also part of the industry. 

Certainly, Munich as one of the leading tech centers in Europe has managed to attract tech behemoths such as Microsoft, Google, IBM, Apple, Alibaba Group, Cisco, Huawei, and Fujitsu. But also, Munich is the home where BMW, Siemens, and Audi brands were born and grown. 

When it comes to startups and accelerator programs, incubators, and partnerships, Munich is again excelling: 9% of all German startups are born and developed in Munich. Apparently a low number, but taking into account all cities with high IT potential, the results are actually impressive. 

Regarding salaries in the IT industry, according to Glassdoor, the figures are at $78K/Year or nearly 64K Euros/Year. 

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.