IT is the most advanced and popular field in Ukraine. The Ukrainian IT industry is expected to reach $3.74 billion in value by 2025, according to Statista. The local software development community is expected to reach 300,000 professionals in 2025 to 450,000 by the end of the year. 

Ukraine ranks 4th in the world by the number of tech workers after the United States, India, and Russia. Moreover, its IT workforce is expected to surpass the 450,000 mark by the end of 2025. The current hourly rate for a software engineer in Ukraine is $10-$120, which is budget-friendly and doesn’t compromise the quality. This country is a perfect choice for new R&D facilities, outsourcing software development, or hiring talented tech professionals. Top tech companies in Ukraine include GlobalLogic, EPAM & EPAM Digital, Luxoft, and others that work on developing the country’s tech ecosystem. 

Why Should You Work With Ukrainian IT Companies?

The Ukrainian tech industry has benefited from a close cultural fit with European and Western markets as well as a central time zone. This means that the cultural fit comes from both a shared European history as well as working regularly with international businesses. Since 2013, an agreement between the European Union and Ukraine has also made it easier for Ukrainians to travel throughout Schengen to build business relationships.

Additionally, the considerably lower prices compared to other European countries made Ukraine a good destination for sourcing out talent and workforce with relatively competitive skills and education. Hiring tech experts from this country brings the possibility for businesses to optimize their software development efforts, save costs, and resources.

What to Be Aware of When Working With Ukrainian IT Companies

Due to the cheap prices Ukrainian tech companies offer, the market perception tends to take professionals and companies based in Ukraine as an outsourcing destination or a budget project alternative to other similar European opportunities. Additionally, cybersecurity, piracy, and tech skills raise questions about hiring or not a Ukrainian web agency for web projects.

How Reliable Are Ukrainian Companies

Having the association agreement with the EU, Ukrainian companies starting in 2013 entered a new phase of cooperation and received more access to the European market, business culture, and IT environment and infrastructure. It is considered now, in 2025, more reliable than it was before, and visible progress was registered; but with the regional background, it is still far behind its neighbors in terms of competitiveness and skills.

Ukraine in the Eastern European IT scene

Eastern Europe emerged as a vibrant tech hub that provides talented tech experts at competitive rates. Ukraine is an important tech hub in Eastern Europe, alongside other countries like the Czech Republic, Bulgaria, Moldova, Romania, Slovakia, and Hungary. It is characterized by high literacy and multilingual abilities, a rich talent pool, a focus on STEM education, and original ideas and perspectives. Developers in Ukraine have different hourly rates, based on their experience and the industry they work in: Software (<$26), Cybersecurity ($21.42-$28.98), and AI & ML ($21.75-$29.43). Ukraine’s tech sector is still growing and provides multiple benefits for people who look to hire a developer from this country.

How the Ukrainian IT Industry Relates to the Neighboring Countries

With three large competitors as neighbors, Ukraine, with an IT industry equal to $3.74 billion, has been struggling to become the largest tech hub in the region. Compared to Russia, with its IT industry worth $8.06 billion, Ukraine enjoys a similar IT infrastructure but has more opportunities due to its access to the EU market. Poland, with its IT industry market equal to $11.28 billion, on the other hand, has a considerable advantage due to advanced facilities and market investments, which make it more attractive than Ukraine. Also, Romania’s IT industry, which is worth $1.36 billion, is a strong competitor in the region that claims leading positions in software development and IT infrastructure development. 

Because of the present conflict in the country, the IT industry is affected, and its progress faces some challenges. Overall, Ukraine has a strong position in the region and in Europe, with a massive IT presence that allows companies based there to attract more customers from different segments. However, the trends show that market preferences move to another price segment than the one Ukrainian companies are.

Social Media Marketing (SMM) is a powerful strategy that businesses can use to connect with their target audience, build brand awareness, and drive growth. It involves leveraging popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products or services, engage with customers, and encourage meaningful relationships. 

SMM services include a range of strategies and activities aimed at effectively using social media platforms to achieve business objectives. It includes creating and curating engaging content, managing social media accounts, running paid ad campaigns, and analyzing performance metrics. SMM enables businesses to reach a wider audience, interact with customers in real-time, and stay relevant in the fast-paced digital landscape.

In order to deliver the best social media marketing services, businesses rely on multiple tools and technologies. These can include leading social media management platforms such as Hootsuite and Buffer, content creation tools such as Canva and Adobe Spark, and analytics platforms like Google Analytics and social media insights.

When a company needs SMM services, it has the option to work with specialized IT companies or digital agencies. Specialized IT companies often focus exclusively on SMM and offer in-depth expertise in creating effective social media campaigns. Digital agencies, on the other hand, may provide a broader range of digital services, including SMM, making them suitable for businesses seeking comprehensive digital marketing solutions.

SMM services offer numerous advantages for businesses seeking to boost their online presence and engagement. SMM enables businesses to reach a vast and diverse audience, resulting in increased brand visibility and recognition. Also, targeted advertising on social media allows businesses to maximize their return on investment (ROI) by reaching the right audience at the right time.

Selecting the right SMM service provider is crucial for the success of your marketing efforts. Consider the following criteria: 

• Expertise and Experience: Look for a provider with proven experience in SMM and a track record of successful campaigns. 

• Platform Proficiency: Ensure the provider is proficient in managing the social media platforms most relevant to your business. 

• Creativity: Choose a provider with a creative approach to content creation and campaign execution. 

• Communication and Reporting: Seek a provider that communicates effectively and provides regular performance reports.

If you're searching for reliable social media marketing (SMM) companies worldwide, TechBehemoths is the perfect platform for you. It features more than 20,000 companies from over 118 countries, giving you access to a wide range of SMM service providers. The platform offers important details like customer feedback, scores, and comprehensive profiles to help you make an informed choice and find the right SMM company for your project.

Is social media an effective marketing channel in 2026?

Yes, mainly because the audience is vast and users tend to trust social media before making a purchase.

According to Statista, there will be 5,56 billion social media users worldwide by 2027 - a steady increase from previous years.

Social media platforms are effective for the following marketing objectives:

• marketing your business

• connecting with your audience

• building brand equity

• increasing sales and driving traffic to your website

A successful SMM campaign usually has some or all of the following components:

• sharing excellent content with your audience

• creating social media sharing buttons on their website to allow people to share their content

• building relationships to convert them into customers

• generating ads on social media

Short-form videos continue to dominate engagement, while social commerce is becoming a major revenue driver for brands worldwide.

As you most probably know, the most popular social media platforms are:

• Instagram

• Facebook

• YouTube

• TikTok

• Twitter

Only being listed on social media platforms related to your business is not enough anymore. You need to maintain an active presence and keep your audience engaged, to build strong brand awareness and loyalty.

How small/medium tech companies use social media

Last year, Techbehemoths conducted a survey asking over 1,900 professionals from international tech companies how they use social media platforms. Have a look at some interesting results below to understand current trends and opportunities.

Linkedin is by far the most popular social media platform used by 99.5% of respondents. It’s not a surprise, as Linkedin has a B2B focus and usually is more business oriented.

90% of small/medium companies use social media for brand awareness and 36% use it for sales and direct conversions. This means that over ⅓ of companies use it as a direct sales channel.

Around 55% of companies manage their social media activity in-house. Out of those, about 52% of professionals managing social media are not from the marketing department (they’re either CEOs or other employees).

For companies, this can be a great opportunity to hire dedicated SMM agencies or professionals, so CEOs/founders and other team members can focus on their main job rather than doing social media marketing themselves.

To shortlist reliable SMM agencies for your projects, use the Project submission tool that will match your project requirements with the right tech service provider.