Romania’s IT sector has seen continuous growth over the past years and is known for its broad technical expertise, flexibility, and excellent language skills. The IT services market in Romania is expected to reach $1.36 billion in revenue in 2025, according to Statista. The IT Outsourcing field is expected to dominate, with an estimated market volume of $507.19 million in the same year. It is expected that this market will experience an annual growth rate of 4.88% (CAGR 2025-2030), resulting in a market volume of $1.73 billion by 2030. 

The talent pool in Romania is expanding with over 200,000 IT specialists and approximately 10,000 tech graduates annually, making it the fourth largest pool in Europe. Bucharest, Cluj-Napoca, and Iasi are not only tech hubs, but also cities with the best tech and engineering universities, such as the Politehnica University of Bucharest. Companies like Google and Microsoft opened their offices in these cities, further enhancing innovations. 

Why Should You Work With a Romanian IT Company?

Romania is one of the emerging leaders in the IT sector. The costs to hire an IT professional from this country are lower than in Western Europe, with an average annual salary of approximately $20,000. Other benefits also include a strong educational system, lower costs of living, and a good healthcare system. 

The tech sector in Romania has a high level of digitalization, opportunities to work on international projects, and access to multiple training and development programs. Working with companies or developers from Romania could bring you multiple benefits that include:

• Highly skilled tech personnel
• Competitive costs
• Cultural diversity
• The EU’s strong legal and data protection infrastructure
• Growing innovation ecosystem
• Well-developed IT framework
• R&D centers of global tech firms 

Additionally, Bucharest could become a new Cloud Engineering hub in the AI economy. The city’s tech environment is estimated at $3.25 billion, backed by ten accelerators and over $463-470 million in revenue since 2015. This city also has about 22,000 Developers and Software Engineers. The total of IT professionals is 21% women, which is higher than the 16% European average. Another promising tech hubs are Cluj-Napoca and Iasi, which have large talent pools and educated young people attracting foreign investments. 

What You Should Be Aware of When Working With Romania-based Tech Companies?

When you consider hiring an IT professional, a web agency, or a Developer team based in Romania, it is important to consider the following criteria that could complicate this process. Besides these challenges, the country’s tech environment has more advantages than weaknesses, including the ease of doing business and cooperation with local programmers. The challenges of working with a Romania-based tech firm are the following:

• Despite the impressive number of tech graduates, it is still lower than the European average.
• Bureaucratic complexities 
• Different soft skills compared to Western companies
• Unplanned costs may appear
• The country needs more funds for development

Additional important considerations include understanding Romanian legal frameworks such as the employment agreement, working hours, and minimum wage. Work permits and visas are another criterion to look after, as Romania is a member of the European Union.

Are Romanian IT Companies Reliable?

Romanian IT firms have a reputation as trusted service providers due to the solid tech expertise of local teams. CEE professionals have experience in custom software development and can find solutions to every specific technical problem. 

The country scored 30th position in the AT Kearney list of the most prominent outsourcing destinations in 2023. Romania was also placed in the first place among the mature outsourcing markets by the Business Service Leaders and KPMG.

Another reason why Romanian-based companies are reliable is their skills in diverse tech fields, including cloud architecture, AI, DevOps, UI/UX, QA automations, network security, blockchain, and IoT. Choosing to work with Romanian-based developers can be fruitful for your project due to the many benefits it can bring and the influence they have on the company’s success. 

How is Romania’s IT industry related to Neighboring Countries? 

Romania is one of the top outsourcing destinations in Eastern Europe and is a neighbor to other emerging IT ecosystems from Moldova and Bulgaria. These countries have approximately the same costs to hire Developers in Software, Cybersecurity, AI & ML, ranging from <$26 - $35. The three of them have strong tech education and large talent pools with skilled professionals. 

Moldova’s contribution to GDP had a record growth in the IT services exports, surpassing not only Romania but also Ukraine, Estonia, and Latvia, showing growth of its tech sector.  Bulgaria is considered a rival to Romania thanks to its high number of ICT professionals and lower costs in specific segments. 

Romania, Bulgaria, and Moldova are among the best outsourcing destinations for IT services from Eastern Europe and can work to bring innovations to your company. 

SEO (search engine optimization) is the process of optimizing your website in order to get a higher ranking in organic search results and consequently more organic traffic.

SEO is a long term strategy and requires advanced knowledge of ranking algorithms and some technical background, to be able to optimize websites for popular search engines like Google, Bing, Yahoo, DuckDuckGo, etc.

According to the latest survey on digital marketing conducted by TechBehemoths, about 70% of IT companies revealed that SEO is their main channel for leads, meaning that it’s a vital marketing activity that generates traffic, prospects and sales.

Some of the benefits of SEO are:

• Free organic traffic
• Brand awareness 
• Better control over brand traffic
• A vital marketing channel for leads & sales
• Supports other channels: social media, paid ads, direct traffic, etc.
• Optimizes your advertising budget
• Usually, has a higher conversion rate
• Gives you a competitive advantage
• Is a good long term investment, generating decent results

It’s not easy to find a reputable SEO company, as some SEO agencies used to provide questionable/suspicious services in the past, and lots of businesses became reluctant to pay for search engine optimization services.

When looking for and choosing an SEO service provider, you should consider a lot of aspects. Ideally, you should do some basic research, set up clear goals and ask yourself a few questions before hiring a company.

Here are some things to look for when searching for SEO agencies to partner with:

• Expertise
• Portfolio
• Years in business
• Case studies
• Price (expect to pay at least $30 / hour if you’re hiring an agency)
• Approach and particularities (technical SEO, link building, content optimization, etc.)
• Communication and reporting

TechBehemoths lists more than 30,400 SEO companies from all over the world. Check out their profiles and feel free to get in touch with them.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies.

SEO and search in the AI era

SEO has dramatically changed since the launch of chatbots like ChatGPT, Perplexity, Claude, etc. (post end of 2022), and disrupted the whole search industry for both business owners/publishers and users who search on the web.

User interaction has completely changed, with more users opting for natural language questions instead of search keywords.

While the traditional 10 blue links in Google or Bing are not gone, their importance has shifted , as traditional search engines now integrate summarized answers via AI (Eg. Google AI Overviews, Bing Copilot Search).

Traditional search engines are shifting to chatbot-like interfaces, where users discuss with AI and get relevant and customized answers, just like in ChatGPT or Claude.

This is good and bad news for both business owners and users.

On the positive side, AI chatbots offer endless possibilities for content creation, automation, customization, app/software development, etc. and the entry point is really low. But there are downsides too:

There have been many concerns that AI systems are using copyrighted content to train themselves and generate answers without giving credit or sending referral traffic to the original content creators.

Users can experience AI hallucinations (made up, false information), no real-time data, bias and might diminish critical thinking and evaluation of multiple sources to create an opinion or an action.

SEO is still the foundation

Being present and visible in both search engines and chatbots is critical these days. SEO is the foundation for that, as chatbots operate in a similar way: they use their large language models (LLMs) to answer questions and 3rd party sources (Bing index, web APIs, etc.) to provide real time or recent info and citations/sources within the answers.

If your website is present in Google or Bing index and ranks well in their organic search results, it’s most likely that it will be often cited in chatbots (although it’s not directly correlated).

This is why a new type of SEO has emerged: AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization) which is basically SEO for AI.

To make sure that your website ranks well and is present in traditional search index and AI based search engines, you still need to have a good technical SEO foundation. Here are some fundamental aspects that you need to consider:

• Robots.txt - should be properly configured so that search engines can access your website

• Crawlability - make sure you have a sitemap and meta robots tags on pages that you want or don’t want to appear in search results

• Duplicate content - implement canonical tags, so that search engines know what are the primary/preferred pages to be indexed and ranked/cited.

• Site speed - is essential for users and search engines. Your web pages should load fast on all kinds of devices.

• Mobile first - smartphones are the primary devices for most users, so having a mobile-first website is highly recommended. For more advanced sites with high traffic volumes: PWA and mobile apps could work too.  

• Schema markup - chatbots and search engines rely on structured data to better understand your pages and the type of content you are serving to users. Common schema types can be: local business, event, product, review, rating, etc.

There are other parts of SEO that should be also considered like content creation and backlink/citation building.

Content creation is a significant part of SEO and many companies choose to either outsource or automate the process by using AI tools. It’s important to note that search engines don’t penalize content created by AI, however the quality of content is vital and often content created at scale with AI, doesn’t present much value.

This is why SEO agencies can have a smart/modern approach where they use humans/professionals and AI to help them create valuable content, not just generate content that has no value.

Before you hire an SEO agency it’s important to ask and know exactly how they use AI and what’s their workflow.

Some agencies offer link building/citation building services. Our advice is to avoid bulk/automated link submission services and opt for customized and high quality link building services. Focus on quality rather than quantity.

Managing technical SEO can be overwhelming, hence you can opt for reliable SEO agencies that can make sure your website is up and ranking in search engines, while you can focus on achieving the desired business results.

How to shortlist SEO agencies for your projects?

Finding the right SEO agency for your projects might be a difficult task. That’s why, TechBehemoths offers a few tools to facilitate this process:

Search

Simply search for SEO related services and include the desired location (city or country) and browse the listings. Look at companies with awards, positive reviews, great/excellent profile strength and strong portfolios. 

Feel free to get in touch with the right companies directly from listings.

Advanced filter

Use the advanced filter to narrow down your search results by lots of handy criteria like: location, technologies and tools, team size, hourly rate, review count and rating, and many more. 

You can also sort the filtered results to get a more organized view of your shortlisted companies.

There is an option to save your filter results and choose to receive notifications if new companies meet your filter criteria.

Submit project

Head over to Submit project techbehemoths.com/project-submission and include your project description and specifications, and our system will match it with the best possible tech service providers. You will get a list of curated companies ready to execute your projects.