Ethiopia is more known for its safari, national parks, and UNESCO heritage sites. Also, in Ethiopia people are coming more for observing wildlife and lions in their natural habitat - so far, nothing about the IT sector. But it’s no surprise, since the World Bank ranked Ethiopia 141/190 in the ease of doing business, and this may look somehow intimidating both for investors and for potentially interested clients of IT companies. Now, in 2020 when you have the whole of Europe, the Americas, and Asia, almost no one would choose an African country for digital services. 

With all these, Ethiopia made huge progress in the digital sector, and local companies are providing non-financial aid to interested investors in their IT sector. Consulting, co-working spaces with views to safari, and mentoring are only a few of the services you can benefit from in Ethiopia. Also, in the context of Covid-19, the country entered the Green Zone, with around 10 cases in the entire country. 

Why you should work with Ethiopian IT companies

So, obviously, you will not find in Ethiopia a well-developed IT infrastructure and the industry overall. However, you may find in Ethiopia a friendly ecosystem that will help you develop the industry, and this may be very rewarding. 

Not so many Ethiopians IT companies are present on the local market, and the ones that exist are doing BPO and working for foreign customers from their operational centers located across the country. It’s a strategic location and a friendly business environment can make the country for many a great place where you can combine business with a vacation. 

There are no specific restrictions and things that you should know about Ethiopia when visiting it, except that you can enjoy your time and do the work you planned to do. 

What to pay attention to when working with Ethiopian IT companies

On the other hand, there are specific risks one may be exposed to in Ethiopia. The undeveloped IT industry, language barriers, and inexperienced developers and project managers can be a headache if Ethiopian IT companies were chosen as partners in a digital project. These risk factors come in contrast with the benefits the country has to offer, so taking a decision in this direction is an important step. 

How reliable are Ethiopian IT companies

You can’t really tell if Ethiopian IT companies are reliable or not. Simply because the local digital agencies didn’t take a chance to make a name for themselves on the international market - the country has a chance now to attract investors, create businesses that provide decent service quality, and start developing the country IT sector to a certain level. 

How the Ethiopian IT sector relates to the neighboring countries

In the region, there are countries that perform better and lower than Ethiopia. Even though the development levels of the IT sector are not comparable between Ethiopia and its neighboring countries, Kenya and Congo have managed to become the hosts of some international IT companies, but that’s probably because of the location rather than because of development. On the other hand, Uganda, Rwanda, and Burundi – the other neighboring countries, are far from implementing digitalization at the level Ethiopia is today.  Another thing that worth mentioning is that the main investor in East Africa is China and its companies. Probably, this will help the countries to develop at least in some fields which are more essential than IT. 

SEO (search engine optimization) is the process of optimizing your website in order to get a higher ranking in organic search results and consequently more organic traffic.

SEO is a long term strategy and requires advanced knowledge of ranking algorithms and some technical background, to be able to optimize websites for popular search engines like Google, Bing, Yahoo, DuckDuckGo, etc.

According to the latest survey on digital marketing conducted by TechBehemoths, about 70% of IT companies revealed that SEO is their main channel for leads, meaning that it’s a vital marketing activity that generates traffic, prospects and sales.

Some of the benefits of SEO are:

• Free organic traffic
• Brand awareness 
• Better control over brand traffic
• A vital marketing channel for leads & sales
• Supports other channels: social media, paid ads, direct traffic, etc.
• Optimizes your advertising budget
• Usually, has a higher conversion rate
• Gives you a competitive advantage
• Is a good long term investment, generating decent results

It’s not easy to find a reputable SEO company, as some SEO agencies used to provide questionable/suspicious services in the past, and lots of businesses became reluctant to pay for search engine optimization services.

When looking for and choosing an SEO service provider, you should consider a lot of aspects. Ideally, you should do some basic research, set up clear goals and ask yourself a few questions before hiring a company.

Here are some things to look for when searching for SEO agencies to partner with:

• Expertise
• Portfolio
• Years in business
• Case studies
• Price (expect to pay at least $30 / hour if you’re hiring an agency)
• Approach and particularities (technical SEO, link building, content optimization, etc.)
• Communication and reporting

TechBehemoths lists more than 26,900 SEO companies from all over the world. Check out their profiles and feel free to get in touch with them.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies.