Sydney is not only a cultural attraction to foreigners, but also one of Australia’s tech hubs that generate thousands of IT jobs each year and continuously deliver software, AI, web, and app solutions to local and international businesses.  The city is the second-largest by area and it has huge digital potential for local young professionals that aim for a career in IT. 
In addition to how the city develops by itself aided by companies and professionals, Sydney also benefits from state aid that invests in tech and IT. New South Wales - the region where Sydney and Canberra are located, indicates revenue from the IT sector around $1.51B, and that’s only in 2015-2016 according to a government portal.

The region is also a leading digital environment for data centers, data storage, and managed service hosting. And to add more here, leading data centers and hosting providers have set up a base in Sydney and surrounding areas for delivering services. Global Switch, Alibaba Cloud, Amazon Web Services, Rackspace, Dimension Data, and Vocus Communications are only a few giants to name, that have established their offices and workspaces in NSW. This is a great indicator that the region has great telecommunication infrastructure and is able to deliver data at high speed. 

In its turn, the IT and tech companies located in Sydney, support other vital areas and economic fields of the country, such as agribusiness, fintech, and Medtech. The connection between all these fields and the digitalization process of the country supported by Sydney companies proves high development indicators of the country and its sustainability. 

But the IT and Tech sectors also support new businesses and startups, funding and growing accelerator programs, incubators, and partnerships between companies. Startmate, Cicada Innovations, Remarkable, muru-D, USYD Incubate are only a few examples of programs that continue to invest in startups and innovation in Sydney. 

The average wage in the IT sector in Sydney is estimated at $85K/year, which is one of the highest in Australia. Compared to Brisbane for example, where the average salary in IT is at $79K/year and Melbourne ($55K/year), Sydney is definitely an attractive place for young professionals from around the country. 

Overall, Sydney is more than culture and fests, and in the past years has become a leading tech hub in the region and in the world. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.