With a pool of over 147,000 professional developers and $8.66 billion raised in 2025, Switzerland’s tech industry ranks tenth among its European counterparts. Zurich, Geneva, and Lausanne have been found to be Switzerland’s three largest tech communities, according to the State of European Tech.

However, where Switzerland excels is in scientific, technological research. Whether the research is in space, physics, or earth sciences, the legacy of the place is staggering. In fact, the Swiss federal government itself supports the Swiss National Science Foundation, a private research funding organization that prides itself on the highest quality of research.

In 2024, Switzerland ranks #9 in the Global Entrepreneurship and Development Institute’s “Global Entrepreneurship Monitor”. This index measures 137 countries on the health of their entrepreneurship ecosystems.

Why Work With Swiss IT Companies

Mainly, IT companies in Switzerland focus on developing the digital ecosystem in the healthcare and public sector, but also provide the entire range of services for all other sectors, delivering digital products also for foreign companies. 

 Unlike other European countries, Switzerland's IT companies don’t confront a work shortage and even attract other tech specialists due to high wages and a friendly business ecosystem. 

What You Should Pay Attention to When Working With Swiss IT Companies

One of the top economies of Europe has its own special price tag that potential clients interested in working with Swiss IT companies and digital agencies have to pay. So, the average price per project for a Swiss company can reach the same price as a top software development company from Germany can ask for. For some businesses, this may be a luxury. For others, it’s a requirement. It’s really difficult to find an average budget company in Switzerland that will handle the project, according to some reviewers. 

However, in Switzerland, IT companies are most likely to provide top-quality products and digital services, with good project management, no linguistic barriers, and a very open process. 

How Reliable Are Swiss Tech Companies

Switzerland, in general, is one of the most reliable countries in Europe, and probably in the world. The longstanding reputation of high-quality products and services served as a good branding experience for the country, and thus, companies located in Switzerland now enjoy the advantages of raising their prices in exchange for what the legends tell. 

In practice, in Western Europe, the business trends and processes look pretty much the same, and there is no significant difference between what you may acquire in Switzerland, France, Germany, and/or the UK. 

How Does the Swiss IT Industry Relate to the Neighboring Countries?

If Switzerland had another geographical position than the current one, we would definitely say that it’s a top tech and IT hub in the region, and things wouldn’t change any time soon. However, having France and Germany in proximity, the competition Swiss companies can provide is far from being serious. 

Yet, what is worth mentioning is that a well-established IT sector and a digitalized society always have the chance to turn the tables in its favor and become a regional tech leader. When and if this would happen are two questions that only time has the answer to.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.