Spain is one of the most important ICT markets in Europe, in terms of volume. In 2019, the net worth of the entire sector was estimated at around $108 bn. which makes it an important national economy pillar. 

According to a report from ICEX, there are more than 34,000 ICT companies in Spain that engage 550k+ workers in this field. 

Additionally, the gross added value at market prices represents 5,3% of Spain’s GDP in 2018, with growth from 4,3% in 2017. Due to its geographical location and favorable IT climate, the industry evolves with big steps, and sometimes it appears that overwhelms the infrastructure. 

Why you should work with a Spanish company

Spain is great for all types of IT professionals and companies - from digital nomads and startups, up to big corporations, you can find them all in Spain. The best part is that social education adds great value to digital business culture and develops the environment and industry making a great opportunity both for businesses and professionals. 

Another reason why Spanish IT companies are a good option is hourly rate and reliability. According to payscale, the average hourly rate of a developer is around 22 Euros, which is below the European average. Also, the good business tradition will ensure you a sufficient healthy experience with your projects. 

What you should be aware of when working with Spanish IT companies

Although it has known a huge growth in the sector, Spain has a shortage of qualified, experienced information technology (IT) professionals to meet the growing demand – especially in the major cities, which dominate the IT market in Spain. This means that together with great project experience, there is a risk of average project execution, in spite of having higher expectations. 

Are Spanish company reliable? 

In terms of reliability, Spain has never been the top leading country, but also not the last. Due to social culture, it is known that Spanish companies like to bargain and negotiate the prices & services. While some may find this frustrating, most of the businesses like this feature, as it’s one of the business fundamental practices.

How Spanish IT industry relates to the neighboring countries

With all IT industry growth, Spain has registered in the last few years, the country competes with France, which has also managed to score impressive numbers in the IT sector. However, the markets are slightly different for both of them, including but not limited to linguistic differences. Probably, the case of Spain and France are two extremely important cases where culture crosses the IT industry. 

Overall, Spain has managed to keep the IT industry grow even with the human resources challenges that are facing. And it is expected in the next years that the regional IT competition will lead to surprise evolution and increased attractiveness to potential clients. 

Most of the Spanish IT companies are already registered on TechBehemoths and can be found on their dedicated page. Feel free to contact any web agency, IT firm or software company you consider that can help your project

 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.