Manchester, UK is the place where the industrial revolution first took place, and one of the main things it is known for, in addition to the football club, of course. But the city promises more, including tech industry development. In the last decade, the number of startups has grown and so did the number of IT companies that choose to relocate or establish an office/headquarters in the city. 

In 2019, Manchester was the largest tech hub by the number of employees in the UK, outside London. The forecasts show that the city will keep this position at least until 2025. Fashion, technology, fintech, nanotechnology, new media - you can find everything from these in Manchester at its highest. The city owns an impressive digital portfolio due to IT companies that positioned the city #2 in the UK. 

Additionally, the city has become the main stage for digital leaders; Home to more than 3 million people and with an economy bigger than Wales or Northern Ireland, the digital sector in Manchester is estimated to 3 billion GBP. On top of that, the local councils have gathered their forces to boost the local economy and infrastructure digitalization level, this is how the “Northern Powerhouse” brand appeared. 

Another important aspect of Manchester’s IT industry is the education sector. With Manchester Metropolitan University and the University of Manchester, local tech companies are supplied with a high-quality workforce which covers almost all other branches of the tech industry. 

The average salary for Machester IT workers is estimated to 37K GBP/year, which is slightly lower than London, but still on top of other cities’ IT average. 

Like in almost all large tech hubs, projects with Manchester-based IT companies can be costly. But if you are aiming for a budget project you still have companies to choose from. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.