Explore Top Pay Per Click Companies in Lagos
We make brands more human. More approachable. More relevant. – More Profitable. We see a world where business and brands are more human, empathic and...
Elevatals is full-service Digital Marketing Agency in Nigeria that helps B2B brands build strong digital presence through our digital marketing servic...
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At Giga Lagos Digital, we believe marketing should be two things...Creative And Effective. Creative so that it make Leonardo Davinci's ears tingle.Eff...
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We are Digital Marketing PRO We're here to 10x your North Star Metric About Us Digital Marketing Pro aims to become one of the biggest di...
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Techshawe is a trail-blazing technology company that provides efficient solutions and technology services to individuals, organizations, and governmen...
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Relates Media is a digital marketing agency in Lagos, Nigeria aimed at using digital marketing channels to build relationships between businesses and...
We are a hybrid creative team that thrives on translating brand essence to consumer experience. We combine strategy,design,technology and advertising...
Digital Square is a digital marketing agency in Lagos Nigeria. We help our clients with digital marketing strategies that create brand awareness, incr...
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What is Pay Per Click and what are its benefits for your projects?
Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.
The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.
PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.
According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).
PPC can help grow your business in multiple ways. Here are some advantages:
- Relatively easy to setup and launch
- Instant traffic
- Brand awareness
- Fast results (leads, sales)
- Cost effective (depends on multiple factors)
- Advanced targeting
- Can be tracked very accurately
- Precise control over your budget
Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:
- Experience - do they have experience in your market, language, etc.?)
- Portfolio - browse their portfolio and ask for more info
- Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
- Turnover time - PPC analytics and data is usually available within a few hours/days
- Communication and reporting - what’s the preferred communication channel and what reports are provided
There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.