Lagos is one of the largest in sub-Saharan Africa cities and the fastest-growing one in the world.

It is often called Africa’s Silicon Valley and rightly so, because it has an impressive tech startup scene numbering over 460 tech startups and hubs and is also home to some of the most successful tech companies, including Jumia, Flutterwave, and Andela.

Top universities in Nigeria such as Lagos State University of Science and Technology and Yaba College of Technology are here.

The city is quite young due to its large and young population. It is curious that the median age in Lagos is just 21 years old, and over half of the population is under the age of 30. This provides a large number of potential good students, future workers, and entrepreneurs in the field of technology.

The Nigerian government supports the growth of the tech sector and is willing to implement a number of initiatives to support tech startups. For example, in 2022, the Nigerian government launched a $618M fund for young tech entrepreneurs.

Of course, Lagos also faces some challenges as a tech city and the biggest one is the city's infrastructure, especially traffic congestion and unreliable power supply.  Actually, this is a major challenge for tech startups, which often rely on a reliable internet connection and access to electricity. Despite this, Lagos is a great tech city with a lot to offer.

If you need an IT provider Lagos is a good place to look. The Techbehemoths platform lists more than 100 IT companies in Lagos. Feel free to explore company profiles, portfolios, and customer reviews and choose the one that suits you best. To narrow the list, you can use the filter, or you can submit your project details and our team will match you with the best IT company for your needs, for free and with no obligation to hire.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.