Jaipur is one of the fastest-growing tech hubs in India nowadays. The pink city, as others call it, has both benefited and contributed to the digital boom in the country, and now is an attractive destination for IT companies and young professionals. 

Jaipur offers great potential for innovative ventures in terms of market size, cash flow, employee cost & quality, educated consumers, technology users, etc. Lack of homegrown brands adds seasoning to the need for homegrown brands. The millennial Jaipurites noticed this opportunity, and in the last decade, the city managed to create more than 10,000 startups. 

Additionally, Jaipur is the home to one of Asia’s largest startup incubators, where the government facilitated more than 700 young entrepreneurs to start their own businesses using new technologies. 

Even though it’s one of the fastest-growing cities in India, Jaipur has to catch up with other important tech hubs, especially when it comes to the average wage. In the IT industry, employees earn on average $4,770 - $9,540/year, according to Glassdoor. This is lower than Bengaluru, New Delhi, and Mumbai.

Like many other cities in India, Jaipur also focuses on BPO (Business Process Outsourcing) and is one of the largest IT services exporters of the country, alongside Mumbai, Pune, and Hyderabad. 

In case you are interested in working with IT companies from Jaipur, you can discover them all on TechBehemoths.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.