Data from the Global Information Technology Report 2019 shows that Italy is one of the countries that improved the most during 2019 its ability to leverage information and communication technologies to improve its competitiveness and the well-being of its population.

The country has gained 10 notches and reached the 45th position in the Networked Readiness Index (NRI), an aggregate index that assesses the countries’ overall environment for innovation and ICTs. It also measures their readiness for ICT uptake; the level of usage by companies, society, and the private sector; and overall level of impact on society and the economy. 

Why you should work with Italian IT companies?

Italian IT companies and web agencies are one of Europe’s leaders in software development and computing engineering, having a good price/quality ratio which allows them to be competitive on the European ICT market. With more than 6400 IT companies registered in 2019 and around 170,000 professionals working within the industry, Italian companies provide innovative solutions for both local and international clients. 

What you should be aware of when working with Italian IT companies

High demand for IT services and products on the local market creates on its turn an even higher demand for IT professionals - a luxury resource for Italian IT companies and for the entire industry. This makes Italian IT and web agencies outsource professionals and talents from other, cheaper countries, which on average make the service quality lower than it should be. 

Even though Italian companies are encouraged to provide long-term training sessions for underqualified outsourced professionals, this is a costly process that not all companies are willing to do. 

Are Italian IT and web companies reliable?

In spite of tough conditions and challenges Italian IT companies and the entire industry faces, Italy has its own niche of the market that has been loyal for years and reports from Forbes reveal that the trends will keep the same pace. This business model of moving slowly and getting long-term contracts ensures Italian IT companies and web agencies to increase their reputation as trustworthy. 

How Italian IT industry relates to the neighboring countries

Italy has been the first country in the world to approve a Declaration of Internet Rights through a parliament vote: the Italian Bill of Internet Rights was ratified on 28 July 2015 by the Chamber of Deputies and paves the way for digital citizenship. Additional progress has come in the form of the Italian Freedom of Information Act and the modification of the copyright law of 1941, which has been updated to cover telecommunication networks.

In parallel, Italy is renovating its digital infrastructure: open data in strategic sectors (for example transportation), a strategic model for the evolution of the public information system, and a “digital school plan”. An important step has been the recognition, since 2015, of start-ups in the Italian juridical system, the set-up of an online procedure for the constitution – as of July 2016 – of innovative companies, complemented by the revision of the legal requirements for innovative companies to receive economic support, which enlarges the set of possible applicants.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.