Barcelona is one of the leading tech centers for entrepreneurship and innovation in Europe and probably the wealthiest city in Spain. During the last 5 years, the city was recognized as the 5th biggest startup hub in Europe after London, Paris, Berlin, and Stockholm. Young IT professionals like Barcelona for high life quality and relatively low rent prices.

In 2018, Barcelona was the second city with the highest number of IT professionals among all European cities - 72.500. In 2025, the number considerably increased, but not only in Barcelona, and the city is probably still in the top 5. Currently, there are about 129,608 ICT professionals.

Overall, Barcelona has attracted more than 2,000 IT companies and investors, drawing the attention of other tech behemoths and also young professionals located regionally. In addition to this, Barcelona also has a generous number of startup programs, incubators, accelerator programs, and partnerships. Over 2,200 startups, 2 Digit Growth, Barcelona International Business Accelerator, IQS Tech Factory, or Incubame are only a few names from these categories.  Among tech giants, Amazon, Airbnb, and WeWork have offices in the city, which again confirms the important role Barcelona has in the European digital economy. 

When it comes to average wages in IT, Barcelona professionals earn $25K to $47K/year, which is satisfactory, considering the city's living expenses. However, compared to Madrid, where IT professionals earn an average of $31K to $68K/year, Barcelona lags by 27%. However, this is favorable for users and companies that look for tech experts for their projects, with competent skills and lower fees.

Overall, Barcelona is one of Europe’s most developed cities and a leading tech hub with high potential to attract more investors, professionals, and IT companies. Other advantages we didn’t mention are a mild climate, a dynamic lifestyle, and a healthy business environment - things that are already expected from a top tech hub in Europe.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.