Spain is one of the most important ICT markets in Europe, in terms of volume. In 2019, the net worth of the entire sector was estimated at around $108 bn. which makes it an important national economy pillar. 

According to a report from ICEX, there are more than 34,000 ICT companies in Spain that engage 550k+ workers in this field. 

Additionally, the gross added value at market prices represents 5,3% of Spain’s GDP in 2018, with growth from 4,3% in 2017. Due to its geographical location and favorable IT climate, the industry evolves with big steps, and sometimes it appears that overwhelms the infrastructure. 

Why you should work with a Spanish company

Spain is great for all types of IT professionals and companies - from digital nomads and startups, up to big corporations, you can find them all in Spain. The best part is that social education adds great value to digital business culture and develops the environment and industry making a great opportunity both for businesses and professionals. 

Another reason why Spanish IT companies are a good option is hourly rate and reliability. According to payscale, the average hourly rate of a developer is around 22 Euros, which is below the European average. Also, the good business tradition will ensure you a sufficient healthy experience with your projects. 

What you should be aware of when working with Spanish IT companies

Although it has known a huge growth in the sector, Spain has a shortage of qualified, experienced information technology (IT) professionals to meet the growing demand – especially in the major cities, which dominate the IT market in Spain. This means that together with great project experience, there is a risk of average project execution, in spite of having higher expectations. 

Are Spanish company reliable? 

In terms of reliability, Spain has never been the top leading country, but also not the last. Due to social culture, it is known that Spanish companies like to bargain and negotiate the prices & services. While some may find this frustrating, most of the businesses like this feature, as it’s one of the business fundamental practices.

How Spanish IT industry relates to the neighboring countries

With all IT industry growth, Spain has registered in the last few years, the country competes with France, which has also managed to score impressive numbers in the IT sector. However, the markets are slightly different for both of them, including but not limited to linguistic differences. Probably, the case of Spain and France are two extremely important cases where culture crosses the IT industry. 

Overall, Spain has managed to keep the IT industry grow even with the human resources challenges that are facing. And it is expected in the next years that the regional IT competition will lead to surprise evolution and increased attractiveness to potential clients. 

Most of the Spanish IT companies are already registered on TechBehemoths and can be found on their dedicated page. Feel free to contact any web agency, IT firm or software company you consider that can help your project

 

Google Ads services, previously known as Google AdWords, are a powerful tool for businesses looking to promote their products or services online. These services enable advertisers to create and display ads on Google's search engine and across the Google Display Network.

Multiple IT companies and digital agencies offer specialized Google Ad campaigns management services. These companies have dedicated teams of experts proficient in digital advertising, keyword research, and campaign optimization. Examples of such companies include SEMrush, WordStream, and Disruptive Advertising.

IT companies specializing in Google Ads services are generally reliable. They often have Google-certified professionals who understand the intricacies of Google Ads campaigns. However, the reliability of a specific IT company depends on factors like their experience, track record, and client feedback.

Google Ads service providers use various tools and technologies to manage and optimize advertising campaigns. These include keyword research tools, ad management platforms, Google Ads Editor, analytics tools like Google Analytics, and bid management software. They also leverage A/B testing tools to fine-tune ad creatives and landing pages.

Google Ads services are closely related to other digital marketing and advertising services, including:

• Search Engine Optimization (SEO): 

• Social Media Advertising

• Content Marketing

• Conversion Rate Optimization (CRO)

Selecting the best IT company for Google Ads services involves considering their expertise, Google Ads certification, industry experience, and the comprehensiveness of their services. Request case studies and client references to assess their track record in delivering successful campaigns.

Google Ads providers are essential for various projects, including:

• E-commerce Websites: Driving online sales and product visibility.

• Lead Generation: Acquiring leads for businesses in various industries.

• Local Businesses: Attracting customers to brick-and-mortar stores through location-based advertising.

• Promotional Campaigns: Launching time-sensitive offers or product launches.

• Brand Awareness: Increasing visibility and recognition for new or established brands.

Many different types of companies can benefit from using Google Ads services, including:

• Retailers who want to promote their products and increase online sales.

• Service providers who want to generate leads for healthcare, legal, and consulting services.

• Startups who want to build brand awareness and gain their first customers.

• Local businesses that want to attract customers to their physical location.

• E-commerce companies who want to stand out in a competitive online marketplace.

• Enterprises that want to manage complex campaigns and expand their digital advertising efforts

The expenses for utilizing Google Ads services fluctuate significantly depending on the complexity of the campaign, industry competition, and advertising objectives. Advertisers determine budgets and bids, and the costs are influenced by factors such as the competition level of keywords and the quality of ads. In the United States, small businesses might spend a few hundred dollars each month, while larger corporations may invest thousands or more. Although UK and Australian costs are similar, they may differ due to market circumstances and competition. It is crucial to define clear objectives and budgets when collaborating with Google Ads service providers and to regularly monitor and adjust campaigns to attain desired outcomes.