Kenya’s ICT sector was worth an estimated $5.48 billion in 2017, constituting 31.7% growth from 2016. The telecommunications segment makes up the vast majority of this at around $3.2 billion. Other important contributors are broadcasting, data center services, cloud, IT, and BPO.

Kenya’s combination of relatively stable governance, strategic location, and young and innovative population has made it an attractive destination for multinational companies. Several notable firms such as Oracle, IBM, Microsoft, Cisco, HP, and SAP have offices in Nairobi, and some have based their entire African operations from these offices.

Why you should work with Kenyan IT companies

Digital service providers in the cloud and BPO markets are largely involved in the provision, rather than the development, of services, whilst Kenyan firms are more prevalent in the fintech and eCommerce markets. The physical technology required for the delivery of digital services is typically imported, and it is not clear that Kenya could produce these products more efficiently. 

A key strength in the digital services market is the acceptance of mobile services. Any consumer solution entering the market would have to be mobile-compatible. Mobile healthcare services are expected to grow particularly rapidly as the sophistication of these offerings increases.

What to pay attention to when working with Kenyan IT companies and web agencies

On the consumer side, it is vital that any proposed digital service offering be mobile-compatible due to the prevalence of mobile usage in Kenya. Furthermore, smartphone penetration in the region is steadily increasing, thus increasing the sophistication of viable digital service offerings. 

Given the acceptance of fintech by the Kenyan population, a possible route to entry in the consumer market is to acquire one of the many smaller fintech firms in the industry. This would resolve some of the primary barriers to entry, most specifically bureaucratic red tape and a lack of local knowledge. 

On the corporate side, the most effective route to entry is likely through partnerships with smaller local resellers. This model is already popular in the Kenyan market. A key differentiating feature here will be how well the service adapted to the Kenyan market.

How reliable are Kenyan-based IT companies?

Considered to be one of the biggest African IT hubs, Kenyan web agencies and IT companies compete only with Ethiopian ones in terms of reliability. As many foreign companies have already invested and thus developed the local IT infrastructure and industry overall, Kenyan IT companies find it easier than other neighboring countries to enter the global market and provide their services for accessible prices. 

How Kenyan IT industry relate to the neighboring countries?

Kenya is actively trying to establish itself as a key ICT hub in the East African region. The country appears to be making good progress in this regard, helped by having a strong connectivity infrastructure and a young, innovative population. Despite this, the country currently faces considerable political uncertainty, and issues surrounding the transparency of tenders remain a major barrier to growth.

Although Kenya’s score for the metric measuring the economic impact of ICT is not high in absolute terms, it ranks 54th in the world. This supports the conjecture that businesses, government, and consumers will be receptive to new technologies as ICT has already had a substantial impact on the Kenyan economy

While scrolling through your Facebook feed, you have happened to notice more than once among your friends' posts, funny videos, and maybe some news, something else: advertisements. Those ads are called Facebook Advertising and are important for businesses of all sizes to reach their target audience and achieve their marketing goals.

Facebook Advertising is a type of social media marketing that can be also used for

• Brand awareness

• Lead generation

• Website Traffic 

• Sales.

According to a recent study by Statista, Facebook generated over $113 billion in advertising revenue in 2022, making it the largest advertising platform in the world, ahead of Google and Amazon.

There are many different types of Facebook ads and the most popular are:

• Text ads that use straightforward text 

• Image ads that use images to capture attention

• Video ads that use videos to tell a story or explain a product or service

• Carousel ads that allow businesses to show multiple images or videos in a single ad

• Collection ads that present a variety of products or services in a single ad

Facebook advertising can be created and managed by businesses themselves, or by social media marketing agencies. 

On TechBehemoths there are more than 6614 companies that provide Facebook ads solutions.

Feel free and explore their profiles, and check their reviews. Use the filters we have created to narrow down the list of companies that can help you with your Facebook ads. Also, you can submit your project and our team will do the research instead of you.

Once you've narrowed down your choices, meet with the agencies in person to get a feel for their team and their approach to Facebook advertising.  If you have a good feeling about them, that's a great sign.

We also invite you to our blog to discover How to make your Facebook headlines AD personal and How Facebook makes Money From Advertising.

As we see Facebook advertising is a powerful tool, so use it!