Colombia is now a strategic center when it comes to the outsourcing of IT and business services, with international investors attracted by the skills and size of its workforce, its favorable business climate, and its geographic location.

The sector has shown impressive growth, with Colombia receiving 387 new investment projects in the BPO, KPO, software, and IT services sector in the past seven years, according to fDi Markets and PRO COLOMBIA reports.

Why you should work with Colombia-based IT companies

One of the biggest draws for investors is the breadth and diversity of Colombian talent. Colombia has the second most qualified workforce in South America, according to the IMD World Talent Report 2016, ahead of countries such as Brazil, Peru, Chile and Venezuela.

Colombia's Ministry of Information Technology and Communications (MinTIC) certified more than 37,000 Colombians in digital skills in the third quarter of 2017, adding to the field of innovative developers in the software development sector.

Figures suggest there are more than 4,000 software and IT service companies across Colombia. About 3% of those are large companies, 80% of which are based in the central region of the country with four percent in the north, six percent in the west, four percent in the east, and the rest distributed across the country.

What you should be aware of when working with Colombian-bassed IT companies

South America tends to be a more attractive destination for the IT market, and Colombian IT companies and web agencies are taking advantage of this opportunity. However, there are several aspects that need to pay attention to when working with companies based in Colombia. Lack of experience, underdeveloped IT infrastructure and the incapacity of competing with the US and Europe IT companies create challenges and doubts for potential clients in whether to choose a Colombian IT company as a partner for their next web project, despite the cheap hourly rate it has to offer compared to the international global market. 

How reliable are Colombian-based IT companies

Gartner Inc, an international consultancy company ranked Colombia as one of five destinations in Latin America to offer Business Process and Information Technology Outsourcing highlighting the country’s bilingual labor force and salary competitiveness within the sector. In addition, Everest Group the global consulting firm mentioned Colombia as an optimal market for finance and accounting outsourcing (FAO), legal process outsourcing (LPO), and business process outsourcing (BPO). Likewise, the company asserted the country’s strengths for its commerce. 

How does Colombian IT infrastructure relate to the neighboring countries?

As the third-largest provider of IT services in Latin America after Brazil and Mexico with US$ 2.579 million (According to the International Data Corporation – IDC), Colombia is rising to the top due to its skilled workforce of more than 1.2 million professionals in the financial and services industry, incentives provided by the government, a continuous free trade agreement platform, competitive free trade zone regime, proximity, and connectivity to North America. These features and benefits have created an ideal business environment for venture capital firms and angel investors looking to invest in innovative and attractive opportunities.

While scrolling through your Facebook feed, you have happened to notice more than once among your friends' posts, funny videos, and maybe some news, something else: advertisements. Those ads are called Facebook Advertising and are important for businesses of all sizes to reach their target audience and achieve their marketing goals.

Facebook Advertising is a type of social media marketing that can be also used for

• Brand awareness

• Lead generation

• Website Traffic 

• Sales.

According to a recent study by Statista, Facebook generated over $113 billion in advertising revenue in 2022, making it the largest advertising platform in the world, ahead of Google and Amazon.

There are many different types of Facebook ads and the most popular are:

• Text ads that use straightforward text 

• Image ads that use images to capture attention

• Video ads that use videos to tell a story or explain a product or service

• Carousel ads that allow businesses to show multiple images or videos in a single ad

• Collection ads that present a variety of products or services in a single ad

Facebook advertising can be created and managed by businesses themselves, or by social media marketing agencies. 

On TechBehemoths there are more than 6614 companies that provide Facebook ads solutions.

Feel free and explore their profiles, and check their reviews. Use the filters we have created to narrow down the list of companies that can help you with your Facebook ads. Also, you can submit your project and our team will do the research instead of you.

Once you've narrowed down your choices, meet with the agencies in person to get a feel for their team and their approach to Facebook advertising.  If you have a good feeling about them, that's a great sign.

We also invite you to our blog to discover How to make your Facebook headlines AD personal and How Facebook makes Money From Advertising.

As we see Facebook advertising is a powerful tool, so use it!