Washington DC is one of the fastest-growing IT centers in the US, and also among the most popular locations for Tech and IT companies. According to a Cushman and Wakefield study, DC is the #3 largest tech hub in the US, and the most inclusive one based on the same study, making it the #1 city in the US for women enrolled in the tech industry. 

 PwC/NVCA MoneyTree 2017 report, reveals that only in 2016 tech companies based in DC received $2.6bn from funding, which one more time confirms the leading status of Washington DC in the tech industry. 

IT companies consider Washington DC attractive due to several factors, among them, being the emerging technology, access to the talent pool, active customer base, opportunities for venture capital, a well-developed culture of entrepreneurship, and several more that are related to the ones mentioned previously. 

DC has a top-tier, diverse tech workforce and a steady pipeline of new tech talent from local universities and coding programs, which is great for both IT companies and their potential customers. Skilled professionals ensure a good reputation for companies they work for, and as well, great web and software products and services for their clients. 

As for potential clients, it is good to know that DC-based IT companies are closely connected to federal institutions that place requests for all types of tech services and products, from apps and software up to web design, development, and event marketing, local companies perform all these at a high level and are considered trustworthy, reliable and not so costly as the ones based in Silicon Valley, for example. All these, combined with good business culture, facilitate the activity of a healthy tech environment able to absorb and handle all type of tech tasks

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.