The United States has probably the most advanced software and information technology (IT) services industry in the world. More than 40 percent of the $5 trillion global IT market is in North America, primarily the United States. The industry accounts for $1.8 trillion of U.S. value-added GDP (more than 10 percent of the national economy) and 11.8 million jobs. According to CompTIA, there are more than 525,000 software and IT services companies in the United States. 

The average net salary of a web developer in the US is around $5000 with a $2000 annual prize. On the other hand, the hourly rate is nearly $32, which makes it one of the best-paid jobs in the world within the IT industry. 

Why Should You Work With American Web & Software Companies

U.S. software companies operate in a mature, harmonized market and have a reputation for producing reliable and effective solutions that accelerate quickly to the marketplace. International companies in the industry have shown interest in the U.S. market because of its strong intellectual property rights laws and enforcement. U.S. companies lead the world's packaged and custom-software markets and are competitive in nearly all other market segments with a stable overseas market share.

What You Should be Aware of When Working With an US-based ICT Company

Having a large IT market has both advantages and disadvantages. While offering a wider variety of IT companies to choose from is one of the biggest advantages the U.S. has to offer, the challenge for potential clients and partners of the U.S.-based web & IT companies is that the industry development is not equally distributed to all states and cities. This is why it’s good to have in mind the most important U.S. IT hubs and focus on choosing the best suitable one depending on your needs. 

How Reliable are US-based IT Companies

Based on a report delivered by CompTIA in 2020, the changes in the global IT market that make competition in this area tougher, U.S. companies will focus more on three development pillars: 

• Training and Certification of professionals in their existing tech skills

• Training and Certification of professionals in new tech skills

• Career growth and project management. 

This means that the market is saturated with the workforce and there is a small probability that companies will increase their hiring rate for new professionals. However, intensive and extensive skills development of U.S. tech professionals will increase the capacity and attractiveness of U.S. IT companies and web agencies. Additionally, this will improve the already well-developed abilities to deliver high-end products and services in the IT field

How Does the US IT Industry Relate to the Neighboring Countries

Considering that the US has probably the most developed IT infrastructure, the industry will keep its position for at least 3 years. On the other hand, the rising numbers of IT companies from Canada and Mexico come in contrast with what US companies have to offer. In other words, clients still have to choose between US companies and neighboring countries as the offers differ in quality and ways of executing projects. 

Overall, the US IT industry is in leading positions in different sectors, and combined with an authentic business culture will probably continue to keep its attractiveness. Although companies from the U.S. are flexible and are always adjusting to market requirements, the global market still remains unpredictable which may lead to significant changes in the far future.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.