Mexico’s ICT sector has been experiencing strong growth in recent years, and this is caused by several factors, such as an increasing number of IT professionals that are involved in developing the country’s IT infrastructure and as well as the number of new IT companies that are being founded in Mexico. At this moment, more than 600.000 IT professionals are working within the industry, and each year the number is growing by 65.000 based on a report from Insights Technology.

Additionally, in 2025, Mexico is predicted to experience significant development in the IT sector with a revenue equal to $16.1 billion, according to Statista. The biggest segment is IT Outsourcing, with a market revenue of $6.05 billion in 2025. 

As for the business environment, in Mexico, it is very diverse as it brings together companies from every corner of the world. Since most of the multinational companies are located in Mexico City, it is common to see a large Chinese telecom company in the same building as a large Spanish bank, opening the door to many multicultural interactions. The country has undergone significant economic reforms over the years, resulting in increased competitiveness and a more favorable investment climate.

Why You Should Consider Working With Mexican IT Companies?

Having Guadalajara as the main IT hub, Mexico manages to attract all types of ICT companies of all types and sizes. To name just a few: Oracle, Intel, and IBM invested and opened representations in Mexico, which is a good indicator of a well-developed IT infrastructure. Mexican IT companies are taking advantage of the presence of US companies and implementing technologies and business processes from the neighboring countries, making them more competitive in the IT market. 

At the same time, local IT companies in Mexico tend to have the client's best interest at heart. They are highly creative in exploring solutions to a problem and even combine components that other places would not even try. In addition, customer service orientation tends to be better than what can be found in other countries.

What to Be Aware of When Working With Mexican IT Companies

Despite its notable expansion, the IT sector in Mexico is still secondary to manufacturing. As more companies continue to view the country as an ideal location to offshore their IT services, the need for high-level IT professionals - such as engineers - will become even higher. 

The void created in the Mexican IT industry makes companies vulnerable and unpredictable with potential clients, and has developed issues such as piracy, a lack of strong cybersecurity, and poor project management. 

In addition, those who want to do business with local IT companies in Mexico should provide a clear scope and requirements in writing. Also, they should schedule regular follow-up sessions to avoid deviating from the plan and to make sure goals are being met.

Are Mexican Companies Reliable?

In the past 5 years, IT Mexican companies have become important players in the global IT industry, registering a progress of 8 positions and now ranking among the top 20 biggest digital services providers. The main types of IT services Mexican companies export are Cloud Computing, E-government services, and Creative Services. Due to their contribution, Mexican IT companies are considered more reliable and affordable at the same time compared to other countries in the region, making Mexican-based companies a balanced choice. 

How Mexican IT Infrastructure Relates to the Neighboring Countries

In the past 4 years, Mexico has taken as a reference the US IT industry, which allowed it to grow and develop, as well as to attract an increasing number of international IT companies to its market. In spite of the continuous efforts, Mexico is still behind the US in terms of IT development, but on the other hand, it is considered probably the best IT option in Central America. The IT industry in Mexico performs relatively well compared to countries such as Brazil and Argentina, with a growing number of startups and a strong focus on innovation and technology adoption.

Overall, Mexico is a good example of why it’s never too late to invest in IT, and how to do it to become competitive, and it looks like a promising destination for developing IT products and services, sourcing them out, or attracting investments in the IT industry.

What Makes Mexico Attractive For IT Businesses?

According to Francisco Avelar from SellNow Inc., Mexico is in the top 10 economies worldwide, and it's the second-largest market in Latin America. Mexico has close ties to very large economies such as the U.S., Spain, Germany, France, and the UK, just to name a few, which allows it to receive large amounts of direct investments. But in 2025, Mexico is ranked at the 15th position among other economies worldwide. Nowadays, the concept of nearshoring has gained traction, and Mexico is the most suitable candidate for companies around the world that want to enhance their supply chains for the American market.

From another perspective, Shaun Oilund from Senor Data states that Mexico is an attractive location for international IT companies due to its strategic location, competitive labor costs, and growing market opportunities. However, factors such as security concerns, corruption, and bureaucratic hurdles can also make the country unattractive for some businesses.

How Easy Is It to Open a New IT Company in Mexico?

Francisco and Shaun relate that starting a new business in Mexico can be quite difficult: The business climate in Mexico can be challenging for local entrepreneurs looking to start a new IT company. Factors such as complex regulations, limited access to capital, and high levels of competition can make it difficult for new businesses to thrive.

How Does the Mexican Government Support IT Businesses?

According to Francisco, the Mexican Public Sector spends hundreds of millions of dollars every year on technology. Therefore, these institutions are one of the most important customer segments for IT companies in the country. At the same time, Shaun adds that the Mexican government has implemented various initiatives to encourage the development of the IT sector, including tax incentives, investment promotion programs, and initiatives to expand access to broadband internet. 

As well, here are some examples of governmental programs that aided the local IT sector in Mexico: 

• Red Compartida: The Mexican government launched the Red Compartida project, which aims to create a wholesale 4G LTE mobile network infrastructure across the country. This project involves significant investments in telecommunications and provides opportunities for the IT sector.
• Digital Agenda for Mexico: The government has implemented the Digital Agenda for Mexico, which includes various initiatives and investments to promote the development of the IT sector. This agenda encompasses improving internet connectivity, digital inclusion, e-government services, and fostering innovation and entrepreneurship in the digital economy.
• Technology Parks and Innovation Centers: The government has supported the creation of technology parks and innovation centers across the country, such as the Guadalajara Technology Park and the Monterrey Technology Park. These initiatives provide infrastructure and resources to promote IT development, research, and innovation.
• Conacyt's Support: The National Council for Science and Technology (Conacyt) in Mexico has provided grants, scholarships, and funding opportunities to support research and development in the IT sector. These initiatives aim to strengthen technological capabilities and human resources in the field of information technology.
• Startup and Entrepreneurship Programs: The Mexican government has implemented various programs to support startups and entrepreneurship in the IT sector. These programs provide funding, mentoring, and resources to help tech startups grow and thrive.
• Digital Skills Development: To enhance the IT sector, the government has invested in initiatives to develop digital skills among the population. This includes promoting computer science education, coding boot camps, and vocational training programs to prepare a skilled workforce for the digital economy.

Mexico's IT Talent Pool

Mexico's talent pool is incredibly rich, and it is comprised of highly creative and talented people who usually speak English in addition to Spanish and are also proficient in Microsoft productivity tools and coding. At the same time, the local talent pool in Mexico is characterized by a large number of skilled IT professionals, including software developers, engineers, and project managers. Many Mexican workers are attracted to the IT industry due to its high growth potential and competitive salaries.

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This article was created together with prominent figures and professionals coming from reputable Armenian IT companies. Special credits: Francisco Avelar and Shaun Oilund.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.